Walmart Has an Exclusive Crumbl Cookie Dupe—at a Fraction of the Cost

It was only a matter of time. Crumbl has been unstoppable so far in 2026, and believe me when I say that we have had no shortage of stories to bring you about it. In the last two weeks alone, we’ve reported on its new dessert development, tried its new bagel cookie sandwich (spoiler alert: Not that great!), and brought you our menu round-up of its Easter delights. This brand has been everywhere, and now, other people are getting in on the action.

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Thus, we present to you a new Crumbl Cookie dupe exclusively sold at Walmart, which takes the central concept of the brand’s cookies (ie, that they’re really big and really chewy) and slashes the cost. Here’s what to know about this new treat.

Petition To Call Them “Krumbl Cookies?”

Walmart’s new exclusive cookies aren’t actually made by the retailer. They’re actually created by King Krumb, a New Jersey-based bakery that makes cookies that look very similar to Crumbl’s output. Selling in two-packs and four-packs at Walmart, the brand offers a range of flavors, including birthday cake, cinnamon swirl, candy confetti, and a good old chocolate chip. So, they don’t only have a similar vibe to Crumbl cookies, but they have similar taste profiles too. 

What isn’t similar is their price. King Krumb cookies come in at around $2.50 to $2.50 per individual item, which is obviously a far cry from Crumbl’s pretty pricey, well, prices. So if you’re looking for a cheaper way to get your bake on, this is the one for you.

And How Do They Taste?

Well! We’re pleased to report that they’re good. A review over on The Takeout broke down some of King Krumb’s Easter flavors, including Drizzled Chocolate Chunk, Strawberry Lemonade, and Blueberry Cheesecake. All of them win top marks and exhibit full flavor and that soft, gooey interior that you want from a massive cookie like this – but the Blueberry Cheesecake is perhaps the winner, with a proper blueberry taste and a graham cracker crumble on top that gives it a lovely bit of crunch. It’s way more advanced than Aldi’s two-ingredient blueberry cheesecake, and somehow, it requires even less effort. And we are all about things that require less effort and have more impact. So, we’re sold.

Now, it should be said that as a grocery store product, these cookies don’t quite reach the level that Crumbl’s do. But then, we would argue that Crumbl cookies almost veer into cake territory, and you won’t quite find that level of mash-up here. These are cookies through and through, but they’re good ones – and reasonable ones, too. Intrigued? Get on down to Walmart.