Jelly Belly’s New Flavor Collections Have A Fine Dining Feel

Leave it to Jelly Belly to do things a little differently. Never content to just churn out the same old flavors as everyone else, or create products without a touch of style, the jelly bean company instead likes to give us candy that has way more going on. We’re talking dozens of different flavors in curated collections, setting you up for sweet success. It’s what makes them the best jelly beans around, in our humble opinion.

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Now, Jelly Belly is looking to curate said collections even more, bringing a touch of extra elegance to proceedings – along with a little rejig of its entire image. Introducing its Bean Appétit campaign. Let’s dive in.

Bean Appetit, Jelly Bean Fans

Jelly Belly’s Bean Appétit campaign is, as it says in its press release, a movement that marks an evolution for the brand, building on its former legacy while also mixing things up for its legion of younger fans. This mix-up includes new packaging, a refreshed website, and some digital shorts that seek to “bring [its flavors] to life.”

“Our ‘Bean Appétit’ campaign marks the beginning of a new era for Jelly Belly, celebrating everything that makes the brand a cultural icon,” says Ferrara Candy Company’s Jelly Belly global marketing director, Lauren Pezza, in a statement. “By leaning into our Signature flavors with thoughtfully curated collections and a refreshed new look, we’re evolving the brand to meet the preferences of younger consumers who crave ‘wow’ flavor experiences for every mood.” In short, it’s a big ol’ brand refresh.

But What About These Flavor Collections?

Yes, yes, we’re getting to that! That’s the bit we’re most excited about, obviously. Jelly Belly’s Bean Appétit new curated flavor collections include:

Signature 10: Jelly Belly goes back to basics here, with its signature favorites. Expect flavors like Very Cherry, Sweet Peach, Watermelon, Juicy Pear, and Tutti Frutti.
Signature 20: Even more signature flavors here – the 10 included in the above pack, and extra like Sizzling Cinnamon and (yes, it had to be in there somewhere!) Toasted Marshmallow.
Endless Summer: Summer’s almost here, and we’re celebrating with jelly beans. This is a fruity collection, with options like Watermelon, Orange Sherbet, Lemon Lime, and, slightly more left-field, Cotton Candy.
Farmstand Fruit: Jelly Belly calls this a “farmer’s market-inspired collection,” and so you can expect beans like Strawberry Jam, Wild Blackberry, and Red Apple.
Tropical Paradise: Aaaand we’re going tropical with this one. Chili Mango, Pink Grapefruit, and Piña Colada all feature.

When And Where Can I Get Them?

You can get them right now! These jelly bean collections are out, people, and they’re available at major retailers and online at places like Amazon. Get ‘em now.