Forget everything you know a loyalty program can be. Leave behind the meek points you earn on each purchase… only to be used on a $2 off coupon. Wingstop is blowing that out of the water and then some with their new loyalty program!
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Enter: Club Wingstop
Well, I wish it was an actual club. There’s a Wingstop a few blocks from me and the idea of getting turnt at one with a flight of wings within reach is appealing. It’s an elevated new loyalty program. Built around the belief that “members eat first.” Your commitment to the brand will be turned into cultural currency. Wingstop’s aim is to prioritize real-world experiences and crave-worthy moments rather than a simple digital redemption.
That’s a hefty goal! Can they do it?
There’s only one way to find out. I have high hopes considering the start that Wingstop has for their launch of the Club. To kick things off, Wingstop partnered with reality star and pop culture icon Maura Higgins to curate a limited-edition “Club in a Box.” The box will be filled with Maura-inspired essentials: her signature green beret and bag scarf, a Wingstop serving tray, a JBL Bluetooth speaker, Polaroid camera, custom matchboxes, a gift card, and more. It’ll all be packed in a designer-inspired Wingstop green bag.
“Okay but surely that’ll cost a fortune, right?” WRONG! It’ll be available to Club Wingstop members for just 94 cents. A nod to me being born in 1994, surely. Okay, 1994 also happens to be when the first Wingstop opened… Either way, it’ll be available starting June 1st on Wingstop.com. I expect they’ll run out quickly and they didn’t set an exact time for the release, so we just have to keep a watchful eye on that day.
That’s just the beginning for their rewards program level up.
Wingstop has high ambitions for everything that’ll be included in Club Wingstop. I fibbed a little before. They will still have the option to earn 10 points for every $1 spent on eligible orders. Additionally though, members will unlock innovative features through point sharing. That means you’ll be able to send and receive points with your crew. One of the first programs to do so!
To tie into this, they’re also making group ordering part of the Wingstop system. You don’t have to worry about sending out Venmos at the end of the hangout anymore! And of course, the exclusives won’t end with Moira. Wingstop is going to give members access to exclusive flavor drops, real-world experiences, merch drops, and member-only events.