Even Dunkin’ Isn’t Safe From A New Influencer Collab

Ask anyone who doesn’t have TikTok who Alix Earle is, and the answer may well be a resounding “huh?” If you do have it, though, she’s almost inescapable – and she and her family will achieve further cultural presence in the next few weeks. You see, Earle is on the cusp of releasing “Earle Meets World” on Netflix, a new series that follows her parlaying of her online success into the building of a business empire. And that means we’re gonna see some brand deals. 

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One of them is with Dunkin’. Yes, if you’ve ever sat back and wondered “what does Alix Earle order when she’s at this donut and coffee chain?” the answer is now here. 

Dunkin’ x Alix Earle: Alix’s Earle-Y Riser Meal

Yesterday, Dunkin’ announced that it would be partnering with Earle to release Alix’s Earle-Y Riser Meal to mark the release of her new reality show. This meal doesn’t contain any new items, but is rather a one-stop shop for anyone who wants to eat as Earle does – this is apparently what she gets whenever she’s there. Order the meal, and you’ll get a Shakin’ Espresso with sugar-free vanilla and almond milk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three Munchkins Donut Hole Treats.

Earle points to the presence of kismet here, particularly with those donut holes. “I call my siblings my munchkins, so it was meant to be,” she said in a press statement. Apparently, this meal is the first in a series of collaborations between Dunkin’, Netflix, and the Earles, in the build-up to “Earle Meets World” coming out. Don’t we live in an interesting time?

Dunkin’s New Fall Menu

While its collaboration with Earle is the bannerhead announcement here, the chain also revealed the release of its new fall menu, with a huge selection of pumpkin drinks and baked goods, its new Tiramisu collection, and new berry Refreshers. We’ve been talking about this menu for around a month now, so there’s not a whole lot of new information coming out here that we haven’t touched on – but it’s nice to see that what we thought would be on there is actually on there. I have to say that I do like the sound of the Pumpkin Pie Coffee Chiller, but that’s just me. 

Anyway – Earle at Dunkin’. Jake Shane at Panera. Salish at Chipotle. The influencers are taking over, and we merely bear witness.