Hershey Is Partnering With KATSEYE On Two New Chocolate Bars

If you’ve ever wanted a fancier spin on your favorite Hershey’s chocolate bars, the candy giant’s newest release just might deliver on your sweet dreams. And if you’re a fan of KATSEYE, even better: Hershey’s is teaming up with the group to make chocolate richer, sweeter, and far more fun.

Videos by Sporked

Put Your Pinky Up With Two Fancy New Hershey’s Flavors

Two new spins on Hershey’s Creme Bars are hitting stores, and they’re launching with a partnership between Hershey’s and global girl group KATSEYE. 

The flavors are debuting with an advertising campaign featuring KATSEYE and the group’s instantly-recognizable “Pinky Up” gesture, a nod to elevating the everyday—just like Hershey’s itself is elevating your typical chocolate bar with its layered, richly flavorful Creme Bars. 

“We’ve teamed up with Hershey’s to always find joy in the little moments, whether we’re traveling, rehearsing, or spending time together,” said KATSEYE in a press release from Hershey’s. “We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.”

So, what are the new flavors? You can choose from Salted Caramel or Affogato. Both are made with smooth milk chocolate and filled with rich creme.

Hershey’s Salted Caramel Creme Bars bring together rich caramel and chocolate for a bite that’s sweet but balanced, with a creamy and melt-in-your-mouth texture. Hershey’s Affogato Creme Bars will be a coffeehouse-inspired spin on your average chocolate bar, leveled up with a dual-layer filling that pairs espresso-flavored caramel with sweet vanilla creme.

Where To Find Hershey’s New KATSEYE Chocolate Bars

If you want to get your hands on the two new chocolate bars Hershey’s has created in collaboration with KATSEYE, you won’t have to work hard to find them (well, unless they sell out, that is). 

Both the Affogato and Salted Caramel Hershey’s Creme Bars will be available in a 2.2-ounce standard bar and an 8.4-ounce snack-size pouch, and you can find both versions at participating retailers. So, if your go-to grocery store stocks Hershey’s Creme Bars already, you should be able to find this KATSEYE collab on the very same shelves. 

Additionally, Hershey’s will partner with Uber to help consumers discover Hershey’s Creme Bars while they’re out and about—so keep an eye out for potential in-person events where you can taste-test the bars before you buy one. Sample and pop-up experiences are planned for later in the fall.

However, with the new KATSEYE-linked chocolate bars in both flavors debuting on September 1st, you can easily head to a store to pick up one (or far, far more) for yourself.