M&M’s and Marvel Are Releasing Limited-Edition Superhero Candy Packs

We are at a point in time where people’s passion for seeing movies in theaters has not only returned to pre-pandemic levels, but has become a truly celebrated part of a whole a new generation’s appreciation of art and culture. It’s very exciting to see a new version of fan-favorite movie franchises come out in theaters. These premiers, like the new Hunger Games movies or the new Marvel movies, band everyone together. And at the end of the day, it’s an excellent excuse to get out of the house, grab a snack, and truly relax.

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Ultimately, all of these things make us extra excited for this new announcement of M&M’s and Marvel getting together for a major branding collaboration. While we might not be seeing any brand new flavors out of their collaboration in honor of the new Avengers movie, there’s still a lot to love. So let’s get into it, shall we?

M&M’s And Marvel, The Sweetest Of News

In honor of Avengers: Doomsday, the newest movie in the Avengers franchise, hitting theaters on December 18Marvel is going all out to celebrate. And hey, we would too if Robert Downey Jr. was returning to our screens. But, collaborating with one of our all-time favorite candies in the process of celebrating the release was not only unexpected, but it really is the cherry on top.

The official collaboration between the two companies includes exclusive Marvel-branded M&M’s collectible packs featuring iconic superheroes. Different flavors of classic M&M’s varieties will have the iconic M&M’s characters dressed up as Marvel superheroes. Yellow will be dressed as Dr. Doom in Walmart-exclusive packs, Red will be dressed as Deadpool, Green will be dressed as She-Hulk, Blue will be dressed as Daredevil, Purple will be dressed as Elektra, Brown will be dressed at Yelena, Orange will represent Red Guardian, and Yellow will be represented as Wolverine in all other stores that carry the candies aside from Walmart.

The flavors included in these packs will consist of Milk Chocolate, Peanut, Peanut Butter, and Minis M&M’s varieties. But don’t fret about having to wait until December to get your hands on this exciting launch. In anticipation of the movie, these new M&M’s packs will be available starting October. And, they will be available in the Sharing Size, Share Size, and Single Size packs. This collaboration doesn’t end with just the candies themselves, though.

More To Love

Beyond the candies, this collaboration is still quite bountiful. Starting on October 15, there will be an opportunity for fans to enter a sweepstakes to win prizes from the collaboration, including a trip on a Disney Cruise Line. You simply need to scan the QR code on the exclusive packs and enter the required information to be entered. 

As events regarding the film’s release on December 18 approach, the final way to interact with this launch (that we know of so far) is through the release of custom M&M’s x Marvel comic books that will be released through exclusive movie events. Only 10,000 copies will be available, so this will be a dream for collectors who want to take home a piece of this crossover long after the movie’s rolled credits.