Here’s The Full Holiday Lineup From The Luxury Chocolatier Behind M&M’s

As is the case for a lot of things, I think the history behind certain foods and their producers are often profoundly overlooked. And in a world where it feels like we are losing quality left and right, looking back through history can be an indication of either how far we’ve come or how far we’ve regressed.

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The world of chocolate is very eye-opening when looked at through this lens. With a lot of major chocolate companies nowadays, the actual flavor of the cocoa can tend to feel like an afterthought. But one major chocolate company’s legacy is complex with a fork down the middle of it. And down each path is an entirely different legacy of quality and excellence.

You see, the creator and founder of Milky Way bars and M&M’s, Forrest Mars Sr., went on to create a little passion project out in the Mojave Dessert where small, hand-made batches of specialty chocolates would become a whole new business. Mars named this new heartfelt company after his own mother Ethel Mars, and now the luxury chocolatier Ethel M has our attention with their most recent launch of seasonal chocolates.

Savoring Indulgence At The Holidays

Ethel M just debuted their holiday collection of chocolates for 2026, and their advent calendar in particular has piqued our interest. With such limited, high-quality batches, their holiday collection is sure to go quick. But there’s a lot to love if you’re a fan of high-end chocolates with rich history.

The 24-Piece Advent Calendar has 24 unique chocolate gems hidden behind doors to help you count down the days until Christmas with luxury and indulgence. It features fan-favorite and seasonal chocolate flavors alike, including Milk Chocolate Bananas Foster Truffle and Dark Chocolate Kona Bean Espresso Truffle. The calendar itself is designed to look like a beautifully decorated winter townhome, and when you open the doors to get to the inside of the house, holly, jingle bells, and gilded doors await.

But if you’d like a piece of this holiday collection without having to cough up the full $80 for the advent calendar, their Baker’s Collection Satin Crèmes come with 12 chocolate gems in the four celebratory flavors of Dark Chocolate Vanilla Peppermint, Milk Chocolate Cookie Butter, Milk Chocolate Gingerbread, and Milk Chocolate Peanut Butter Satin Crèmes.

Perhaps for something more in line with the sizing of a stocking stuffer, their Holiday Favorites Sampler, Cactus or Holly Collectible Tins, Holiday Luxe Library, Gourmet Hot Chocolate, Custom Chocolate Boxes and Peanut Brittle Bars all offer small gift sets. Regardless of what you may want from the collection, there’s a wide variety of specialty goods that are rich with the more subtle history of one of the most prominent chocolate companies in the world, just with a much more intimate touch.