Your Holiday Charcuterie Board Needs Whole Foods’ New Fig Spread

The holidays are here which means one important thing. Snacking is at an all-time high. Between the many holiday gatherings that are about to take place, the extra fuel you need to keep your shivering body fed, and honestly just the desire to eat our way through a dark time, snacking is essential. Which means this new fig spread couldn’t have come at a better time. Enter: Smash Foods’ figgy fruit super spread.

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Figgy Fruit Super Spread

Though super spread may give me 2020 flashbacks, it’s a welcome solution to a well-known problem. We aren’t eating enough figs! Thankfully, Smash Foods has taken their work in the jams and snacks area to bring a fig spread that has real fruit, simple ingredients, and no added sugar to help solve this problem. This rich, jammy spread is made with 93% figs, naturally sweetened with dates, and packed with chia seeds for a deliciously crave-worthy texture.

The launch has been years in the making. The Smash team first started developing Figgy in 2023. It’s gone through nearly 20 iterations to find the perfect balance of flavor, sweetness, and texture. We love to hear that last one. Texture is king in this house! They’ve kept focus to make the fruit-forward flavor of figs remain the star of the show. That’s music to my fig-loving ears. And taste buds. Ooh, I need to get my hands on this asap.

People Love Figs!

Figs are so much more than Fig Newtons. Not that we’re turning our back on Fig Newtons, trust me. Those little morsels got everyone hooked on the delicious flavors that fig can bring into our lives. People haven’t forgotten. In fact, a fig spread was the #1 most-requested flavor from the Smash Foods team. I promise I only requested it from them a few times; there were others too! 

Yes, this fig spread is going to make its way onto your charcuterie boards. That’s a given. It can fit into so much more, though! Swirl it into your yogurt in the morning, or add it into a holiday pie filling. The only limitation on its applications is your imagination! You can find Figgy in Whole Foods Markets nationwide and online as well as Misfits Market. It’ll also be making its way to Sprouts in February of next year.