Coming to you live from the biggest convenience store expo on Earth, I’ve got piping hot details on three new energy drinks hitting shelves in the near future. GHOST and C4 are launching two new drinks each relatively soon; we’ve already covered C4’s new Godzilla-inspired flavor, but I tracked down details of the other three new caffeine bombs in person just for you.
What new GHOST flavors are dropping?
GHOST’s next two flavors are surprisingly tame for the energetic energy brand: Strawberry Watermelon and Original Colada. Strawberry Watermelon feels like an easy three-pointer for any energy drink company. Original Colada will be a tropical-inspired variant of their existing Original flavor. (For the uninitiated, GHOST “Original” is not the first flavor released by the brand; it’s the flavor they released to compete specifically with classic Red Bull in the mixer category.)
Since these will only be available in GHOST’s smaller 8.4oz can size, they’ll come with a reduced caffeine content as well: 100mg per can.
And what new C4 flavors are dropping?
The next C4 Performance Energy flavor is tackling that ever-growing “swicy” market: Mango Fuego. This new energy drink promises sweet heat with every sip—that’s one way to make sure folks don’t drink it too fast. Like every 16oz can of C4’s Performance Energy line (aka, the yellow cans), Mango Fuego will feature 200mg of caffeine per can—the same as your standard 12oz Alani Nu or Celsius. If that’s not enough caffeine for you, make sure you track down that Godzilla flavor I mentioned earlier which clocks in at 300mg per can.
When can I try these new energy drinks for myself?
Both new GHOST flavors will hit shelves in January 2026. C4’s Godzilla-inspired Sour Blue Razzilla Ultimate Energy will hit shelves this month wherever the brand is sold; C4’s Mango Fuego Performance Energy will also hit shelves in January 2026.
This is only a fraction of the innovation coming in the near future from these two energy drink giants. I heard about some big plans for 2026 from both companies; as soon as it’s permissible to share that information publicly, y’all will be the first to know.
Thoughts? Questions? Complete disagreement? Leave a comment!