Kraft Mac & Cheese has raised eyebrows in the past with flavors like hot honey, ranch, and everything bagel. But the newest Kraft Mac & Cheese flavor takes the cake…or should I say pie? Apple Pie Kraft Mac & Cheese is now available for purchase.
What do you mean Apple Pie Kraft Mac & Cheese?
When I first heard about this new mac and cheese flavor I figured it was inspired by apple pie topped with a slice of sharp cheddar cheese. (Never heard of that before? People do it.) But it’s not. It’s simply a mashup of two Thanksgiving favorites: mac and cheese and apple pie. Yes, the brand does mention the apple pie and cheddar cheese thing in the press release eventually, but it seems like it wasn’t the original intention.
Kraft describes the dessert-flavored mac and cheese as being “cheesy, spiced, and subtly tart.” Specifically, they call out cinnamon and green apple notes, along with the classic Kraft Mac & Cheese creamy cheesiness.
Where can I buy Apple Pie Kraft Mac & Cheese?
This swavory (sweet + savory) new Kraft Mac & Cheese flavor is available exclusively at Walmart for a limited time only. You can grab a box for $1.48, which is a reasonable price to pay for pie-flavored pasta.
Who is promoting Apple Pie Kraft Mac & Cheese?
I’m so glad you asked. Of course, the brand has partnered with Jason Biggs to promote this new flavor. You can watch his appropriately self-aware promotional spot here. And here’s his very brand-approved statement on the partnership: “I love that no matter your age, mac & cheese and apple pie are both Thanksgiving favorites that bring everyone together. Because of that, I wanted to ensure this partnership came to life in the same spirit with a nod to my past, but also reflecting where I’m at today. Similar to Kraft Mac & Cheese and I teaming up, this flavor combo is unexpected, but it just works.”
Will it actually work? Official Sporked review to come soon.
I’m tired of people partnering and promoting things. I’m either going to try this or not. I’m not going to say “It doesn’t sound that good, but OH MY if Jason Biggs says it is. Give me a break.