New Spongebob Cereal: Kelpo Heads to Stores

If you live in a pineapple under the sea and you wake up hungry, chances are you’re reaching for a box of Kelpo cereal. The yellow box, with its bug-eyed, anthropomorphic seaweed sprout, has appeared in lots of episodes of Spongebob Squarepants over the years (more than 20, according to eagle-eyed viewers). Up here on land, we’ve had to settle for much more mundane options—but finally, thanks to Kellogg’s, there’s a bowl of Kelpo in your future. The new Spongebob cereal has already been spotted in Walmart stores.

Spongebob cereal sounds familiar…this isn’t the first Spongebob cereal, is it?

C’man…you think a children’s TV show could be on the air for more than 20 years and not have had a brand tie-in breakfast cereal by now? According to a very helpful wiki on the subject, the first Spongebob cereal was released in 2004, which also happens to be the year the first Spongebob movie was released. In fact, Spongebob cereal seems to reemerge every time a Spongebob movie comes out (and a new one is about to come out in December), but it’s usually some version of a sweetened corn or wheat cereal with marshmallows. This is the first time we’re getting a Spongebob cereal from the world of the show—and that’s pretty fun, right?

Will eating Kelpo for breakfast result in a yellow, angular, porous physique?

We can’t make any promises, but probably not given that this new Spongebob cereal looks a lot like Kix—and as far as we know Kix have never had that effect on anyone. The box describes it as a “sweetened corn cereal”—pretty standard stuff in the cereal aisle, but the box is really fun. So far, Kelpo has been spotted at Walmart and it’s limited edition, so grab a box while you can.

About the Author

Howdy! I’m Gwynedd, Sporked’s managing editor. I live in Los Angeles and have access to the best tacos the U.S. has to offer—but I’m a sucker for a crunchy Old El Paso taco night every now and then. I’ve been at Sporked since 2022 and I’m still searching frozen mozzarella sticks that can hold a candle to restaurant sticks. Why you should trust me: I’ve been a journalist for 20 years (yikes), a consumer of food for 40-plus years, and I’m truly hard pressed to think of foods I don’t like (or that I can’t tolerate at the very least). Oh and one time I cooked my way through Guy Fieri’s cookbook and wrote about the journey through Flavortown. What I buy every week: Trader Joe’s Original Savory Thins. Fat free plain yogurt (usually Fage or Nancy’s). Honeycrisp apples. Sweet cream coffee creamer for my at-home Americanos. A frozen cauliflower crust pizza and some jarred mushrooms to top it with. Old El Paso Stand ‘N Stuff taco shells and Gardein Ground Be’f, even though I think “be’f” is a nightmarish contraction. Favorite ranking: Stouffer’s frozen dinners. I don’t own a microwave (I get my cancers the old fashioned way!), so I love taste testing things that I don’t really buy to eat at home. Least favorite ranking: Soy sauce. Don’t get me wrong, I love soy sauce—but consuming that much sodium in one sitting is probably illegal in some countries. Our frozen enchilada taste test was a close second; the smell of microwaved corn tortillas still haunts me.