Cocoa Loops Just Dropped—Here’s Whether You Should Buy a Box

Froot Loops are iconic. Per the fruity cereal’s recent “Follow Your Ears” campaign, the cereal has been name-dropped in over a thousand songs. Usually, that level of ubiquity means a brand can comfortably coast without needing to take big swings…but capitalism won’t permit that. The numbers must always go up. It is not enough to do well; domination is the bare minimum.

Whoa, where did that come from? Anyway, Froot Loops just stepped from their fruity throne into the chocolate arena with their new Cocoa Loops cereal. The brand sent over a few boxes, so I grabbed my preferred cereal-reviewing milk (2%, argue with me through the poll at the end of the article) and poured myself a bowl; let’s get loopy with Toucan Sam’s new side hustle.

New Froot Loops Flavor!

Cocoa Loops

Walmart

Pros: I didn’t realize Froot Loops had a unique texture until I took a bite of Cocoa Loops. There is something exceptionally light about these Loops compared to other O-shaped cereals—and it’s great! Er, wrong catchphrase. It’s non-magically delicious. This is a better-than-average chocolate cereal. What more can I ask for?

Cons: Like many chocolatey cereals, Cocoa Loops claims to turn your cereal milk into chocolate milk, which it does, but only if you let the cereal sit in the milk for a while. I have nothing against soggy cereal, but I know I’m the outlier there.

Credit: Liv Averett / Walmart

Rating:

8/10

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