This Is the Most Popular Olive Oil in America According to Instacart 

You know what we love about Instacart (apart from the fact that you can get literally anything you want on there, albeit for a higher price than you’d pay in-store)? The fact that it’s generous with its data. The online shopping platform has made it a habit to share the buying habits of certain food items like frozen pizzas, which tells us a lot about where shoppers’ heads are at these days. 

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Now, it’s done it again – and it’s told us aaaaallll about what olive oil people are going for. Instacart’s just dropped the info on what the most popular olive oil brands in the country are, and we’re here to spill the deets. 

Pompeian Is The Leader Of The Pack

According to Instacart’s data, which was compiled between July 1, 2024, and June 30, 2025, and which excluded private-label products, Pompeian is the most-bought olive oil across the land. This makes a lot of sense: The brand balances quality and price very well (a 16-ounce bottle of Pompeian costs about $8), and while it didn’t place on our rather extensive taste test of the best olive oils, it has a ripe, buttery flavor that works well with pretty much anything you use it with. The US-based brand has been making olive oil for 120 years now, so you’d hope it knows what it’s doing. 

Following Pompeian in the popularity stakes were Bertolli and Filippo Berio, as well as California Olive Ranch and Graza. Graza also took the prize of being the fastest-growing olive oil brand (and considering that it’s just started making mayo, we’d imagine that it has no plans of slowing down any time soon). Carapelli, which was also one of the most popular olive oil brands, was the second-fastest-growing. Fresh Press Farms, meanwhile, had three of its products place in the top 10 of quickest-growing olive oil products, so they’re clearly doing something right. 

It’s A State Thing

Instacart’s data also revealed which olive oils were most popular in each state, and that made some very interesting reading, as oftentimes it was pretty unexpected. In Kentucky, for instance, Newman’s Own olive oil is the most popular, despite it not being that desired anywhere else (according to Instacart’s all-seeing eye, at least). Maryland opts for Kouzini (as does the District of Columbia and Virginia), New Hampshire and Massachusetts go for Olivari, and in Arkansas and Nebraska, they go for Davinci. 

There was also clearly an inclination towards American-made olive oils in much of Instacart’s data, although a lot of the heavy hitters were also Italian and Spanish. Go figure. It’s hard to beat that taste of the Med.