This Reese’s Puffs Collab Might Become The Summer Bop Of 2026

There’s something so uniquely nostalgic about the ads and jingles of yesteryear. Whether it was for a Toys”R”Us toy, a quirky breakfast treat, or something not at all geared towards children—like lump-sum structured settlement payments—those jingles define the era and warp us millennials and gen Z-ers back to a simpler time.

Videos by Sporked

The market that absolutely dominated the catchy-jingle game was breakfast cereal—no contest. From the songs to the cartoon cereal mascots that could have only been conjured during a particularly bad bout of the flu or a potent acid trip, the entire vibe of cereal from the 2000s was incredibly extra. We couldn’t help but sing the jingles out loud and our constant singing must have subliminally encouraged our parents to stock the pantry full of our favorite morning sugar bombs. 

Of the unbelievably catchy cereal jingles from the decade of iPods, the PlayStation 2, and Limp Bizkit, few are as ear-wormy as the Reese’s Puffs hip-hop tune: “Eat ‘em up, eat ‘em up!” We 20-and-30-somethings will be delighted to hear that the iconic, very 2000s-coded jingle is getting a 2020s makeover courtesy of GloRilla.

Bringing Back The Humble Cereal Jingle

At midnight on Friday, June 26, 2026, Reese’s Puffs—one of our favorite chocolatey cereals—and GloRilla are teaming up to drop a brand-new jingle inspired by the old ad, circa 2007. It’s said that rapper GloRilla will be putting her unique spin on a song that was a hallmark of ads from the time—some might even say she’s giving it a “Glo-up,” if you will. But there’s more than just another song to get stuck in your head: The “Eat ‘em up”-inspired jingle comes with a fresh new music video made with assistance from Lyrical Lemonade. The nostalgic remix will be available on most major streaming platforms.

Beginning at 1PM ET, the brand is also unveiling a new, limited-edition cereal box. Scoop one up on the website for $19.99 if you’re a cereal box collector. It’s hard to imagine, but one day it’ll be considered vintage and probably fetch a pretty penny at a cereal box auction (that’s a thing, right?).

Reese’s Puffs Is Shooting For Nostalgia

There’s nothing wrong with taking the cutesy, kid-friendly marketing that we grew up with and revamping it for adults while retaining all the charm of the original campaign—if it’s done skillfully, with a focus on the artistry behind the campaign, that is. Otherwise, it feels like a forced attempt to make a dying brand relevant by tickling our nostalgia. I hope Reese’s Puff’s new song and video captures all the fun quirkiness of the original with a little bit of modern flair tossed in for good measure. 

I don’t know about you, but I haven’t reached for a box of Reese’s Puffs since I was probably around 12 years old. But a famous face attached to a once-beloved breakfast might make that iconic orange box shine a little brighter on the cereal aisle.