Spider-Man’s Teaming Up With This Chip Brand for a Fuego Collab

Takis has been en feugo recently with their collaborations. Okay sorry, I couldn’t pass up the opportunity on that one. Takis is turning up the heat as they debut limited-edition Spider-Man: Brand New Day-inspired designs across select Takis rolled tortilla chip flavors. The fun won’t stop there. They’re going beyond the chip aisle to bringing some amazing experiences straight to the fans of both collaborators.

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Everything Kicks Off July 1st

To build anticipation for Sony Pictures’ Spider-Man: Brand New Day, exclusively in theaters July 31, 2026, Takis is turning up the intensity with a global campaign inspired by one of the world’s most fearless and iconic superheroes. The collaboration fuses Takis’ signature intensity with one of the year’s biggest pop culture moments.

Starting on July 1st, Takis will be redesigning their chip bags into a must-have collectible for superfans and snack lovers alike. Designed to tap into fandom culture, the limited-edition bags transform Takis packaging into display-worthy collectibles inspired by Spider-Man: Brand New Day. From intense flavors like Fuego, Blue Heat, Intense Nacho, and Nitro, to multipacks timed for back-to-school, Takis is tying everyday snack moments to one of the biggest entertainment events of the year. Ironically, keeping the chips in prime condition means you’ll be snacking less.

The Takis x Spider-Man: Brand New Day campaign will run through September, with select elements extending into the back-to-school season. As one final gift to fans, through August 31st shoppers who spend $15 on participating Takis products will receive $8 in Fandango Rewards to use toward a ticket to see Spider-Man: Brand New Day.

Why We’re A Little Disappointed

I know what you’re thinking because I’m thinking the same thing. “A new chip bag, that’s it?” Takis is known for their huge selection of flavors, so it would have been fun to see them take the opportunity to give fans a limited edition flavor to fall in love with. Alas, it wasn’t my call to make. Takis are still sweetening the pot, just in another way.

Beyond the exclusive Spider-Man-inspired packaging, the collaboration will come to life through a 360° campaign featuring immersive fan experiences, influencer partnerships, retail programs, and movie ticket incentives throughout the summer. As anticipation builds ahead of the film’s release, Takis will also continue rolling out new fan moments tied to the collaboration all season long. For now, you’ll have to follow Takis on social media @TakisUSA to stay up to date on the latest announcements and exclusive fan moments.