Another Snack Brand Is Removing Artificial Colors From Its Food

In April 2025, the US Department of Health and Human Services and US Food & Drug Administration announced measures to phase out petroleum-based synthetic dyes from foods in the United States – and this ushered in not only a movement from food companies to not only do just that, but also tighten up their ingredients more generally. We’ve seen a bunch of manufacturers and retailers action this instruction over the last year or so, particularly snack companies, which have previously relied on artificial colors to give their food a bright hue. 

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Now, another snack brand has announced that it’s doing just that. Let’s discuss.

So Long!

Yesterday, Takis announced that it would be removing artificial colors from its entire product portfolio and that they’ll be fully gone from its foods by the end of 2026. This move will see products like Takis Fuego and Takis Blue Heat now being made without any synthetic dyes (other items in its line, like Takis Pix, Xtreme Lime, and Jalapeño, were always made without any artificial colors). 

Takis has also stated that it will be removing TBHQ, or tertiary butylhydroquinone, from its foods. TBHQ is a synthetic antioxidant that stops foods containing oils from going rancid. These updated products have already started appearing at Walmart: Look for a “No Artificial Colors Added” label on the front to confirm that you’re getting one of the new ones. More broadly, Grupo Bimbo, the company that owns the Takis brand, has committed to removing artificial colors from all of its products around the world by the end of 2026.

Who’s Acted So Far?

Along with Takis, there has been a flurry of brands and companies that have sought to remove artificial ingredients from their items in the last few months. Little Debbie, Hershey’s, Doritos, and Jell-O have either announced that they would be phasing out artificial ingredients, practising recipe innovation to figure out how to improve their ingredient lists, or introducing new products that are made without any synthetic additives. Aldi, meanwhile, has updated its banned ingredients list, committing to remove dozens of ingredients from its private label line by the end of 2027. 

This is obviously just a drop in the ocean, though; there are hundreds, if not thousands, of food brands out there. However, the continued push from them for less synthetic ingredient lists will likely see more follow suit.