Reese’s Is Selling 110 Pieces of Candy in a Pumpkin (With A Catch)

Reese’s has figured out how to sell you a candy bowl and the candy at the same time, and honestly, respect.

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Buried in Hershey’s enormous 2026 Halloween lineup is the Reese’s Pumpkin Bowl: a reusable, pumpkin-shaped container stuffed with 110 snack-size Reese’s treats. The catch (and there’s always a catch) is that it’s sold exclusively on Amazon. So if you were hoping to grab one on a normal grocery run, you’re going to have to open a browser instead.

Here’s What You’re Actually Getting

The bowl comes pre-filled with 110 snack-size pieces across four Reese’s varieties: Reese’s Pieces, classic milk chocolate peanut butter cups, milk chocolate peanut butter pumpkins, and milk chocolate peanut butter ghosts.

So it’s not just 110 of the same thing―it’s a spread, which matters if you’re the household that fights over who gets the cups versus the Pieces. And let’s be honest, there is a correct answer to that argument.

The real marketing genius, though, is the container. Instead of tearing open a bag and dumping it into whatever bowl you own, you get a reusable, pumpkin-shaped vessel that can stick around after the candy is gone. It’s candy that also moonlights as décor, which is a pretty clever way to make a container of Reese’s feel like an heirloom.

Whether you actually keep it forever is between you and your storage situation.

But the “keep it forever” framing is the whole appeal, and for a certain kind of Halloween enthusiast (cough, cough, the people who start decorating in September), it’s an easy sell.

Reese’s Halloween Releases

The Pumpkin Bowl is just one piece of Hershey’s 2026 Halloween lineup, which includes more than 20 products across its candy brands. That includes KitKat’s spooky shapes, Jolly Rancher gummies, the return of Cookies ‘N’ Creme Fangs, and plenty more.

But the Pumpkin Bowl is the one built for people who want to buy Halloween in a single click. It’s candy, it’s a pumpkin, and it’s already packed for you. Reese’s has basically removed several steps from the Halloween shopping process. Which, depending on how seriously you take Halloween, is either very convenient or slightly dangerous.

Only One Place To Get It

Because the Reese’s Pumpkin Bowl is an Amazon exclusive, you won’t find it sitting on a shelf at your local grocery store. If you want one, you’ll have to order it online. And with 110 pieces in a reusable container, it’s a pretty serious amount of Reese’s.

Just be honest with yourself about one thing: a bowl of 110 Reese’s that arrives before Halloween is unlikely to still have 110 Reese’s by Halloween. I’m not saying you’ll eat them all. I’m just saying I’d probably put the pumpkin somewhere your future self can’t easily find it.