Jeni’s Just Dropped Its First-Ever Ice Cream Bar, And We’re Running To Try It

When we dropped the news a few weeks ago that Jeni’s was lining up its Holiday Collection, there was a lot to be excited about. With six exciting flavors, including its new Sticky Toffee Pudding, the ice cream brand looked set to dominate the dessert conversation over the holiday period – and even if it had stopped there, its customers would likely have been pretty happy. But it didn’t. What we didn’t know at the time was that Jeni’s was also lining up a duo of firsts, which have turned its Holiday Collection into something very special indeed. 

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Introducing Jeni’s new ice cream bar – and its new ice cream sandwich. Can you hear the crowds of angels singing?

Jeni’s Mexican Hot Chocolate Brownie J-Bar 

Jeni’s new ice cream bar is its Mexican Hot Chocolate Brownie J-Bar, which picks up on the ongoing swicy trend in the food world, but in a distinctive way. The Mexican Hot Chocolate Brownie J-Bar is built with swirls of dark chocolate-cayenne ice cream and Mexican vanilla-cinnamon ice cream, with chewy brownie pieces mixed in. As its press release notes, this ice cream bar (the first one Jeni’s has ever made) is inspired by its Mexican Hot Chocolate flavor ice cream, one of the brand’s most iconic flavors.

Jeni’s Buttercream Sugar Cookie Ice Cream Sandwich

If Jeni’s Mexican Hot Chocolate Brownie J-Bar takes a more spice-forward approach to the holidays, its new Buttercream Sugar Cookie Ice Cream Sandwich trades in gentler flavors – but ones that are no less festive. This new ice cream sandwich pops buttercream frosting ice cream (oh my god, I’m sold already) in between two vanilla sugar cookies, and then coats the outside with rainbow sprinkles. Jeni’s says that it “tastes like a sugar cookie double-stuffed with buttercream icing.” I’d say that it sounds like a dream come true, although you might need to lie down afterward from all that sugar. 

Get ‘Em While They’re Cold!

Both Jeni’s Mexican Hot Chocolate Brownie J-Bar and its Buttercream Sugar Cookie Ice Cream Sandwich are available now, in three-count boxes, at major retailers. They’ll be easiest to find at places like Kroger and Whole Foods, but the ice cream sandwich will also be available at Target, Harris Teeter, and certain Costcos in the Southeast.  

Honestly, guys: I’m so into both of these, without even having tried them. Jeni’s certainly knows how to elevate a form, and these items are not only breaking new ground for the brand, but they’re doing it in a way that feels distinctive, specific, and just a little bit classy.