We Tried The New Snickerdoodle Twinkies

This time of year, we here at Sporked have new products coming at us left and right. Every time I open my computer, it feels like I’m guaranteed to see at least three new holiday products that have either just dropped or are right on the verge of it. To say the least, companies are doing the most. The holiday season is truly a moment for food companies to shine, and Hostess is no different.

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Just a couple of days ago we heard wind of an all-new holiday flavor coming to Hostess: the Snickerdoodle Twinkie. And say what you will about snack cakes, but they will forever hold a nostalgic fondness in my heard from the days of sneaking into my grandma’s basement refrigerator for just one more Zebra Cake. So when we got word that this seasonal flavor of Twinkies is celebrating one of the all-time greatest cookies, we knew we’d have to try it out for you all. So without further ado, this is our official Sporked review.

Our Official Thoughts

Pros — Of the snack cakes on the market, I would say that Twinkies are certainly far from my favorite. But, I respect them for what they are and could still demolish one in a couple bites with glee. And these Twinkies are no different. The cinnamon flavor is interesting (in a good way) since it introduces nuance into the flavor of a Twinkie without taking away from the feel of it being a Twinkie. It tastes like if Twinkies matured a bit and started to drink tea before bed. It’s fundamentally still the same treat, just with an added touch of intrigue.

The cinnamon-flavored cream in and of itself is nice too. It’s effortlessly creamy and fluffy, and has a brown sugar-cinnamon flavor that is not dissimilar to the Brown Sugar Cinnamon Pop Tarts flavor — yet another iconic childhood treat. Plus, the fact that it’s not just a flat cinnamon flavor and tastes more like a cinnamon confection is something I really appreciated, as it made it feel as though they were appropriately named.

Cons — Alright, well, I’m not going to hop on here and criticize Twinkies. But, regardless of any new flavor being introduced, the fact still stands that this is a Twinkie. It’s incredibly sweet, the cake’s always a touch rubbery, and it has a pretty processed flavor. If the things that make a Twinkie a Twinkie aren’t your speed, then you aren’t going to like this Twinkie since it’s fundamentally not changing other than a cinnamon flavor being added to the filling. And, I don’t think that this flavor is interesting and well-executed enough to convince a Twinkie hater to change their heart.