Cheetos Could Be Dropping Some Brand New Flavors In 2027

Among the chip and snack brands available in the United States of America, it’s hard to think of anymore, iconic or recognizable than Cheetos. Not only is the flavor and crunch a perfected snack, but the design and mascot will forever be burned into the recesses of my brain. And yet, this past year has seen a lot of updates for the brand. Not only have they released their iconic crisps in a dye-free natural version as part of the Simply Naked line, but now we may be getting even more flavors. 

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This recent brand innovation has made it even more exciting to consider the new branding and products that have been teased to us as a rumor from one of Sporked’s trusted sources. So, let’s break down what these new releases could mean and look like. 

What Comes Next

Before we break it down, let’s just make one thing clear: these rumors are all a far out teaser. These brand changes are looking more like a 2027 release, for the most part. But for one of the rumored additions to the Cheetos brand, it’s going to be available in 2026 for a brief taste. So if 2027 is too much anticipation for you, we may get a surprise release this year.

First off, let’s talk about the new look coming to the brand. Right off the bat, it looks like they’re really trying to re-center Chester the Cheetah as the face of the brand rather than just the logo. Instead of being a component in the display of the chips inside the bag, Chester is looking over the logo, as if to say “I’m here and these are my Cheetos.”

Overall, it looks like the Cheetos brand is trying to develop bit of a more modern take to its packaging with things being simplified. The top of the packaging will have Chester. The middle is the big Cheetos logo. And the bottom is a demonstration of what the snack inside will look like. Unlike the current packaging, though, it won’t show an abundance of what the snacks inside look like. Just one piece with a small indicator as to the flavor.

Big Flavor And… Big Gains?

The returning flavor in 2027 that we will also see later this fall is the Flavor of Fear Cheetos. It is labeled as a Sweet Phantom Heat, and it is sold as a Cheeto Puff. The packaging is black, red, eerie and perfectly on theme for Halloween. You can stay tuned here at Sporked for the first taste of this new flavor.

However, the rest of the flavors are gonna require a bit more patience to try out for the first time. Adding to their Flamin’ Hot line, Cheetos debuting their Crunchy Flamin’ Hot Habanero Chamoy flavored snacks in February 2027. From this one, I think we can reasonably expect a big kick of spice, leveling up from the Flamin’ Hot Cheetos we all know and love.

Perhaps the most interesting of the rumored products coming in 2027 is the Protein Cheeto Puffs. If the rumor turns out to be true, it’s looking like we’re going to have our choice between Mellow Cheddar and Jalapeño Cheddar in this variety, with each serving coming in at around 7g of protein. The snacks won’t be reaching shelves until April of next year, if at all. And that doesn’t rule out the fact that these could be kind of gross. Not everything translates well to a protein variant and I’ll admit I’m a bit suspicious of these. Only time will tell.