Cheez-It Is Teaming Up With An Unexpected Brand for Their Latest Creation

We have an interesting one today. A collab between Cheez-It and Coors Light might seem like a click-baity move but it really starts to make sense once you break it all down. The real thing we need to focus on is that Cheez-It isn’t making a Coors Light flavored cracker. They’re making a Coors Light beer cheese flavored cracker. And honestly, I think that’s ingenious!

Videos by Sporked

“The Ultimate Pub-Inspired Pairing”

Cheez-It and Coors Light are billing this latest drop as “the ultimate pub-inspired pairing [that] doesn’t need a pint glass.” Now you can see my initial confusion because who’s serving up beer cheese in a pint glass?! Can we get a little consistency here, please? Cheez-It then quickly follows it up with a more apt description. They call these new limited-edition beer cheese crackers “the ultimate tailgate snack.” Bingo!

By aiming to capture the flavor of a classic beer cheese spread, Cheez-It has created a tailgate snack that might shake the nation. You need a salty snack around when you’re throwing back beers with the boys to keep you focused up. All that salt will have your body begging for more brewskies! Bringing out a salty snack that also matches the flavor of the beer you’re drinking is a recipe for the smoothest experience of your life.

A Match Made In Heaven.

There’s more to this collaboration than the surface would show. The crackers are baked with 100% real cheese and each cracker delivers the crowd-pleasing taste of creamy beer cheese in one absurdly satisfying bite with a savory, tangy sauce profile and toasted spices.

This team up marks the first beer brand partnership for Cheez-It. By the sound of it, Coors Light is happy to be the first. “Fans already love reaching for a cold Coors Light when they’re snacking on game day, so finding a way to bring our crisp, refreshing beer flavors to life in a real-deal beer cheese flavored snack just made sense,” said Matt Carpenter, Vice President of Marketing, Coors Family of Brands. “Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience.”

Where To Find Them

You’ll be able to find the Cheez-It x Coors Light beer cheese flavored crackers at retailers nationwide starting in August while supplies last. Dropping these right before football season starts is such a good call. The Cheez-It x Coors Light beer cheese flavored crackers come with a suggested retail price of $4.99 per box (or like a quarter of the price of a beer that you’ll get inside the stadium post tailgate).