This New Chex Flavor Is All We’ve Ever Wanted

Laurel and Hardy. Tom and Jerry. Simon and Garfunkel. And peanut butter and jelly. Call me biased (because, y’know, I’m a food writer), but if I had to pick, I’d opt for the latter every time. There are few, if any, duos in food that have such a perfect harmony to them: The saltiness, the sweetness, the nuttiness, the creaminess, the fruity notes… I’ve just had my lunch, but you know what? I could easily sink a PB and jelly sandwich right now.

Videos by Sporked

Having said this, I’ve always viewed peanut butter and jelly as a breakfast combo – and so this new Chex flavor is speaking to me in a deeply resonant way. In case you haven’t guessed by this point, there’s a new peanut butter and jelly cereal coming to town, and people are very excited.

Peanut Butter & Jelly Chex

This week, we began to hear rumblings from some of our most-trusted food content creator sources (namely, @candyhunting and @markie_devo) that Chex was gearing up to release a new Peanut Butter & Jelly Chex flavor. By the looks of things, it will be a combination of distinct peanut butter- and jelly-flavored Chex pieces, mixed together in each box, as opposed to trying to combine both tastes in one singular bite, which feels like it’d be a bit of a fool’s errand. 

The cereal will also be made with real peanut butter, and no artificial flavors or colors from artificial sources. This seems to fit in with the plans that General Mills, which owns Chex, has been executing to remove certified colors from its cereals and other products by the end of 2027. Peanut Butter & Jelly Chex will also contain no high fructose corn syrup.

A Waiting Game

The only issue for people who are planning on rushing to the store to get this new cereal, though, is that it won’t be widely available for a good few months. Peanut Butter & Jelly Chex is being rolled out to some stores now, but it won’t be purchasable nationwide until January 2027 – so you may have to wait it out. 

There will be plenty of other festive foods to be occupied by over the next few months, though: Think of this cereal as a bright point in an otherwise dull January. Plus, it gives you time to start scheming about how to use it. Yes, a bowl of it would probably hit just right in the morning, but how about mixing it into some snack mix or making muddy buddies? Or studding some chocolate bark with it?