Have you ever poured yourself a big ol’ bowl of Chocolate Frosted Flakes (aka one of our favorite chocolate cereals), tasted the resultant chocolate cereal milk, and wished that it was chocolate milkshake-flavored chocolate cereal milk instead? Are you curious to try what is essentially chocolate milk-flavored chocolate milk? No? Just me? Well, if you’re with me on this one, you are in luck because Kellogg’s just released Chocolate Milkshake Frosted Flakes, and we here at Sporked have a few (hundred) questions.
First and foremost: How will Chocolate Milkshake Frosted Flakes be any different from Chocolate Frosted Flakes (which already exist)?
So there are actually some answers out there to this question and many others, but the main thing you need to know is that this is more of a rebranding than anything else. According to food news outlet @candyhunting on Instagram, new Chocolate Milkshake Frosted Flakes are only “ever so slightly different than their predecessor.” The main difference between Chocolate Frosted Flakes and the new Chocolate Milkshake Frosted Flakes that the new recipe uses hydrogenated vegetable oil (coconut, soybean, and/or cottonseed) instead of palm kernel oil. Also, the milkshake version reportedly contains both natural and artificial flavors, while the chocolate flavor only contains artificial flavors. One fun fact though: Both versions of the cereal contain malt flavor, so even if none of us were clocking it, regular Chocolate Frosted Flakes already had something of a milkshake quality to them before the word milkshake even became a part of their whole deal. Makes sense. They certainly brought a lot of us to the yard over the years.
@Candyhunting posited that perhaps the company wanted to reformulate for cost reasons and just happened to take this opportunity to rebrand to match the recently released Strawberry Milkshake Frosted Flakes (which the Sporked team loves). We may never know for sure, but some people have already started spotting these new Chocolate Milkshake Frosted Flakes in stores around the U.S., so now it is up to us to compare them to the previous plain chocolate version and see if the reformulated Frosted Flakes are just as grrrrrrrrRRRRRRRRRRRREAT!