Will Chocolate Milkshake Frosted Flakes Bring All the Boys to the Yard?

Have you ever poured yourself a big ol’ bowl of Chocolate Frosted Flakes (aka one of our favorite chocolate cereals), tasted the resultant chocolate cereal milk, and wished that it was chocolate milkshake-flavored chocolate cereal milk instead? Are you curious to try what is essentially chocolate milk-flavored chocolate milk? No? Just me? Well, if you’re with me on this one, you are in luck because Kellogg’s just released Chocolate Milkshake Frosted Flakes, and we here at Sporked have a few (hundred) questions.

First and foremost: How will Chocolate Milkshake Frosted Flakes be any different from Chocolate Frosted Flakes (which already exist)?

So there are actually some answers out there to this question and many others, but the main thing you need to know is that this is more of a rebranding than anything else. According to food news outlet @candyhunting on Instagram, new Chocolate Milkshake Frosted Flakes are only “ever so slightly different than their predecessor.” The main difference between Chocolate Frosted Flakes and the new Chocolate Milkshake Frosted Flakes that the new recipe uses hydrogenated vegetable oil (coconut, soybean, and/or cottonseed) instead of palm kernel oil. Also, the milkshake version reportedly contains both natural and artificial flavors, while the chocolate flavor only contains artificial flavors. One fun fact though: Both versions of the cereal contain malt flavor, so even if none of us were clocking it, regular Chocolate Frosted Flakes already had something of a milkshake quality to them before the word milkshake even became a part of their whole deal. Makes sense. They certainly brought a lot of us to the yard over the years.

Related: An Updated List of the Best Chocolate Cereal

@Candyhunting posited that perhaps the company wanted to reformulate for cost reasons and just happened to take this opportunity to rebrand to match the recently released Strawberry Milkshake Frosted Flakes (which the Sporked team loves). We may never know for sure, but some people have already started spotting these new Chocolate Milkshake Frosted Flakes in stores around the U.S., so now it is up to us to compare them to the previous plain chocolate version and see if the reformulated Frosted Flakes are just as grrrrrrrrRRRRRRRRRRRREAT!

About the Author

Jessica Block

Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. She loves spicy snacks, Oreos, baking bread, teeny tiny avocados, and trying new foods whenever she can. Also, if you give her a bag of Takis she will be your best friend.

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  • Immediately tasted the difference and it sucks.

  • I tried Chocolate Frosted Flakes for the very first time last summer (2023). They absolutely blew my mind. Instantly in my top 5 cereals of all time. Since then, it’s been almost impossible to find them but I got lucky 2 weeks ago in Costco where I purchased my 2nd box, ever. It was a tearful reunion — they are SO good. But alas, it looks like those tears of joy are going to be replaced by the regular kind. I picked up a box of “Milkshake” on Wednesday assuming it was nothing more than a name change. But as this article, and others like it that I came upon today, are making clear: I assumed incorrectly. The new flavor is not crazy different but the aroma (which powerfully affects flavor)and the texture are a major downgrade. And Milkshake has replaced palm kernel oil with the notorious hydrogenated vegetable oil — a big fail for health (not that we’re overly concerned about health if we’re eating Frosted Flakes). Another one bites the dust. Why, Kelloggs? Why?

  • Why in the hell do they have to change my favorite Chocolate Frosted Flakes ?! The new Milkshake flavor sucks, it tastes bad and smells even worse

    • agreed – saw it on the shelf – looked for the good stuff – this was all they had – got it home – looked different – tasted different – not in a good way – first and last box…