Crumbl Was Hacked — And That’s The Least Of Its Problems

There might be a few grumbl’s at Crumbl. At least, that’s if recent events are anything to go by. A few weeks back, the bakery chain took a break from developing its extensive dessert menu and releasing special-edition weekly cookies to announce a possible menu shake-up, and said announcement was swiftly followed by an employee revealing what was going to change at its restaurants. Then…suddenly…its social media started to feel a little off. And it turned out that Crumbl had been hacked. 

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Unfortunately, Crumbl’s hack came around the time that its customers and fans had started to voice serious dismay with the brand and the new changes, and it all built to a bit of a crescendo. Here, we’re going to break down the hack itself and how it could be a symbol of worse times to come for the restaurant. 

The Hack

Earlier this week, Redditors started noticing that Crumbl’s official Facebook page was putting out some strange stuff. The account posted a string of erratic messages, stating “HACKED” multiple times in a row, before promptly stating “i have to go now bye everyone.” 

It’s safe to say that it left everyone a little confused as to what was going on. Some people questioned how difficult it really was to get into Crumbl’s account; others called it a publicity stunt, and others still stated that they found it entertaining. Perhaps the most damning response to it all, though, was the person who said, “Maybe the hackers can make the cookies good again. Maybe restore the system to 4 years ago.”

And Why Is That Damning?

Well, because concurrently with this hack, Crumbl fans have started to become pretty vocal about how much they dislike some of Crumbl’s new changes – and the message above somewhat demonstrates that people aren’t quite as behind the brand as they used to be. It used to be, for instance, that its new menu items were received with glee; now, people are less enthused. 

Take its new chocolate chip cookie as an example. On a Reddit post discussing it, fans have implied that there’s nothing special about it due to its smaller proportions and that Crumbl’s output has lost its edge here. “Trying to convince the public to pay the same price for less product,” said one person. Elsewhere, the endless parade of new items, desserts, and other baked goods has caused people to feel that it’s lost its identity somewhat. “Why did you have to stop being Crumbl,” one person asked (again on Reddit), before pointing to its nonstop product development as an issue. 

So, a hack is bad, but losing customer trust? That’s even worse. If it’s not careful, Crumbl is in danger of losing what made it special in the first place.