There’s no stopping Dutch Bros. The rapidly expanding coffee chain has been what the kids are calling a generational run of late, expanding its footprint at a head-spinning rate and breathlessly rolling out new products for virtually anything in the calendar (its Valentine’s Day drinks really hit the spot when they hit its stores a couple weeks back, and we’re sure more new beverages will be dropping verrrry soon).
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Now, it’s coming for you, even if you don’t have a Dutch Bros near you. The chain has just announced that it’s beefing up its line of at-home products and taking them nationwide, following an earlier, smaller rollout. Here’s what will be available.
Annihilate Your Current Morning Coffee with Dutch Bros’ New Line
Dutch Bros isn’t doing this rollout by halves: It’s making a huge number of products available for purchase pretty much instantly. Its ground coffee, single-serve coffee pods, and creamers are more of a DIY option, while its ready-to-drink iced coffees and lattes will also be available in single-serve and multi-serve formats.
As for the specific flavors and options available, here’s how it’s currently lookin’, and what’s going to be ready for purchase in the coming days (as well as these flavors’ equivalents in Dutch Bros stores:
Ground Coffee & Coffee Pods
- OG Medium Roast
- Mafia Dark Roast
- Chocolate Macadamia Nut (which is influenced by its in-house Annihilator)
- Vanilla Caramel (aka, the Golden Eagle)
- Caramel Mocha (which Dutch Bros fans will know as the Caramelizer)
- Coconut Mocha (the Cocomo)
Creamers
- Chocolate Macadamia Nut
- Caramel Mocha
- Dutch Bros Irish Cream (inspired by the Kicker)
- Coconut Mocha
Ready-To-Drink Lattes & Coffees:
- Dutch Bros Chocolate Macadamia Nut
- Caramel Mocha
- Vanilla Caramel
- Coconut Mocha
- OG Medium Roast (only available in the larger size)
These items are all available on Amazon, as well as in select Walmart, Albertsons, and H-E-B stores. As time goes on, though, you should be able to find them in more stores and locations across the country.
It’s Time to Disrupt That Cup of Joe
In a press release from Dutch Bros, its executives and partners leaned into the brand’s slightly anarchic nature. “This is an ideal time for Dutch Bros to enter the CPG market,” stated Matt Knox, vice president of marketing at Trilliant Food & Nutrition, a supply company that specializes in at-home coffee products. “The coffee category is primed for disruption, and we are pleased to partner with Dutch Bros to help drive that change.”
Christine Barone, Dutch Bros CEO and president, also stated that its at-home line is “a new way for customers to bring the flavors they love into more of their everyday moments.” Dutch Bros will also be donating a chunk of the line’s proceeds to the Dutch Bros Foundation, which aims to provide support to various charitable missions and organizations, particularly youth-focused ones. It’s as good a reason as any to check out these new items.
Thoughts? Questions? Complete disagreement? Leave a comment!