Hard Mountain Dew Wants You To Find Bigfoot For $1M

Hard Mountain Dew has found a very unusual way to make this fall a little more interesting. The brand is putting $1 million on the line for Bigfoot and it wants fans to provide enough evidence to prove that the legendary creature is actually out there.

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Hard Mountain Dew launched its first-ever Bigfoot Bounty on September 16th, giving Bigfoot believers, skeptics, and curious hunters until November 30th to submit evidence. The challenge is open to people 21 and older, and the winner has to clear some very specific evidence requirements before that $1 million becomes real.

Hard Mountain Dew Is Putting Big Money On Bigfoot

Bigfoot has been part of American folklore for decades. There have been reported sightings, giant footprints, strange sounds and plenty of grainy photographs. Hard Mountain Dew is now asking a simple question: What if someone could actually prove it?

The brand has teamed up with Bigfoot expert Bryce Johnson for the contest. Johnson has worked on a docuseries about people searching for Sasquatch and he helped create the evidence standards for the bounty.

The $1 million prize will go to the first eligible person who submits evidence that meets the contest’s requirements and is verified as proof of Bigfoot’s existence.

A Blurry Bigfoot Photo Won’t Be Enough

There are plenty of famous Bigfoot photos floating around the internet. Hard Mountain Dew is asking for considerably more than a suspicious shape in the distance.

Contestants have to submit at least four of seven types of evidence to qualify for the $1 million prize. The requirements are wonderfully specific.

One option is a giant footprint measuring between 37 and 38.5 inches long, with the print pressed six inches into solid gravel. Another is a 13-inch handprint showing distinct proportions and unusual features that can be examined.

A photograph or video showing Bigfoot can also count. The contest calls this a “Bigfoot cameo,” which might be the most important cameo in beverage history if someone actually gets the shot.

There is also an audio requirement. Strange vocalizations, knocks, calls or other unexplained sounds could potentially be submitted as evidence.

Contestants can also submit thermal imaging footage. But again, the footage has to meet some very specific conditions. The contest is looking for a seven- to nine-foot-tall heat signature moving between 20 and 25 mph through dense forest. So, if someone happens to spot a gigantic mystery creature sprinting through the trees, a thermal camera could become very useful.

There is also an option involving hair. A contestant can submit a hair follicle sample if it is dark brown, black or reddish-brown, is found snagged on a branch between five and 10 feet above the ground, and contains unknown DNA markers.

The final category involves environmental remnants, such as unexplained debris that cannot be linked to machinery, storms or other obvious causes.

There Is Also Free Hard Mountain Dew On The Line

The million-dollar prize is obviously the big attraction, but Hard Mountain Dew has added a smaller reward for people who manage to submit valid evidence.

Up to 100 fans who submit valid evidence for review can receive $20, equal to the cash value of a free pack of Hard Mountain Dew, while supplies last.

The Bigfoot Hunt Ends November 30th

The Bigfoot Bounty is open to eligible participants who are 21 and older, and entries must be submitted by November 30, 2026. The official contest website has the full rules and instructions for submitting evidence.

Hard Mountain Dew also makes one thing clear: The brand itself is not claiming that Bigfoot is real. The $1 million depends on someone providing evidence that meets the contest’s standards and can actually be verified.

That leaves the biggest question of all unanswered: Is Bigfoot really out there?