In 2019, Kraft Mac & Cheese confirmed that they discontinued their SpongeBob shapes. As a Gen-Zer, this finalized the death of my childhood. However, the resilience of Bikini Bottom enthusiasts proved powerful, as passionate fans called for the return of this beloved childhood staple via social media and Change.org petitions. Luckily, the mac and cheese gods listened, and Kraft Mac & Cheese SpongeBob SquarePants Shapes will return to stores in October!
Once again, you’ll be able to eat a mix of SpongeBobs, Patricks, Squidwards, and Garys.
“I’ve never been the same since Kraft discontinued the SpongeBob mac and cheese…… for some reason it just hit different, in the best way,” Twitter user @frogpawz said in 2021. “I haven’t been truly happy since Kraft discontinued the SpongeBob mac n cheese @kraftmacncheese please bring it back,” Twitter user @jakischrist_ said in the same year.
Perhaps some sense of the childlike optimism that SpongeBob embodies will return with this comeback.
Me circa 2008
The Kraft Mac & Cheese SpongeBob SquarePants Shapes will be available in the classic blue box and Easy Mac (4-pack) cups. This SpongeBob theme will join the other themed Kraft Mac & Cheese shape options such as, Black Panther: Wakanda Forever, PAW Patrol, and unicorns. Unicorns?! They stayed while we lost years of SpongeBob noodles?
The Kraft Mac & Cheese SpongeBob SquarePants Shapes first debuted in the early 2000s, so for many, this return will bring back feelings of childhood nostalgia. With new SpongeBob episodes still airing, this boxed mac and cheese option has the potential to become a cherished childhood favorite for more generations, provided that Kraft doesn’t drop the ball again. Are you ready? I’m ready! I’m ready! I’m ready!