You Can Now Snag This Sourdough Starter Kit Exclusively On One Platform

La Brea Bakery, the recognizable bread brand that was created by Chef Nancy Silverton 37 years ago, has done quite possibly the most on-brand thing for a sourdough bakery to do. They are launching a sourdough kit on the TikTok shop! That’s right, it’s like we’re back in 2020, baby! Though, I guess the TikTok shop didn’t exist then so this really was the best time for it to happen.

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The signature sourdough flavor behind La Brea Bakery’s golden crusted bread can now be yours for the low, low price of $7.99! Do I sound like an infomercial yet? Does anyone even remember what an infomercial is in this TikTok era? Either way, let’s get into the details.

Get Your Starter And Then Some!

Launching exclusively on the TikTok shop, La Brea Bakery aims to connect with a new generation of home bakers seeking inspiration, education, and premium baking experiences. The sourdough starter kit collection includes a little bit of everything at each price point depending on what you want to get out of it.

Sourdough Starter ($7.99): Dry sourdough starter with simple instructions for activating, feeding, and maintaining the starter at home. Very 2020!

Sourdough Starter + Bread Flour ($19.99): Dry sourdough starter paired with high-quality bread flour. Save yourself a trip to the grocery store by buying your bread flour on the TikTok shop!

Sourdough Bread Baking Essentials Kit ($49.99): A curated set of sourdough baking tools, including a glass starter jar, dough whisk, silicone bread sling, bread lame, proofing basket, and scraper. Add in one batch of sourdough starter and you’ve basically got everything you need now. Just missing one last piece!

La Brea Bakery Dutch Oven ($79.99): A real behemoth of an addition to your kitchen. A branded, enameled cast iron Dutch oven designed for baking sourdough and achieving a crisp, bakery-style crust at home.

A Relatable Way Into Your Home

Honestly, I think this is a creative way to get sourdough back into people’s homes after they let the hobby die down after the pandemic. At the very least, they’re definitely going to get some overzealous shoppers that are in the middle of a doomscrolling session.

La Brea Bakery is using this to share their expertise with home bakers nationwide. Sourdough enthusiasts will get the opportunity to start and maintain their own starter at home, while learning the craft of artisan bread baking. Additionally, they’ve launched the site https://www.labreabakery.com/sourdoughstarts to give step-by-step instructions, how-to videos, and tips and troubleshooting from the experts. Sourdough doesn’t have to be so intimidating!