We are only beginning a summer filled with freebies. Brands can’t hand out food fast enough to keep up with people ready to throw elbows for a free item (it’s me―I’m people). The latest company to join in on the fun is one that knows their way around food. In fact, Pepsi has a whole campaign around the concept of just how much food deserves to be paired with their soda. This summer, they’ll be giving away the pairing so you don’t even have an excuse not to hear them out.
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The Pepsi Eats Fest
Pepsi is hosting Pepsi Eats Fest Chicago in, you guessed it, Chicago. There they will pair up with TV personality and foodie Dylan Efron to join fans on-site. Pepsi will be taking over Chicago’s beloved neighborhood taco spot and honkey-tonk hangout, Big Star in Wicker Park, for a free one-day only event serving complimentary bites, Pepsi-infused cocktails, and more―all in celebration of the Windy City staple. Guests will have the chance to try the exclusive limited-edition fish taco featuring roasted garlic, lemon crema, and pico de gallo, co-created by Dylan and inspired by his love of tacos.
The choice to host these events at restaurants specifically was intentional. Pepsi is hosting celebrations nationwide to spotlight local restaurants and the dishes that keep foodies coming back for more as part of its Local Eats Deserve Pepsi platform, providing local restaurants with resources to help grow their businesses. Fans will have the chance to experience the restaurant in a new way, giving them another reason to come back for more.
The Festivities Start June 27th
Chicago is only the first stop. Pepsi Eats Fest events will also roll out in more cities throughout the year, including Nashville, Boston, and Los Angeles. At the events, Pepsi will be bringing together fan-favorite dishes with the iconic taste of Pepsi for the perfect pairing. Guests will get to enjoy complimentary bites, exclusive Pepsi-infused dishes and cocktails, The Pepsi Challenge, live music, and more at different local restaurants across the country.
At the Pepsi Eats Fest events, guests will also get to put their taste buds to the test with the iconic Pepsi Challenge. Now’s your chance to put your mouth where your…mouth is and see if you really can tell the difference between different colas on the market. Who knows, Pepsi may still turn you into a loyal fan of the brand.
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