Calling all 420 million Selenators! Selena’s latest collab is about to drop and it’s not what you think. The world-famous singer-actress-businesswoman is taking her creative talents to a new art form: cookie sandwich making. Yup, Selena Gomez is the latest musician to team up with Oreo on an original cookie creation. Here’s everything you need to know about the new Selena Gomez Oreo cookies.
What flavor are Selena’s signature Oreos?
Selena crafted these new Oreos based on the flavors of horchata. The cookie sandwiches will feature two layers of creme—one sweetened condensed milk with cinnamon sprinkles and one cinnamon chocolate—nestled between two cinnamon chocolate cookies. As for embossments, there will be six varieties, including Selena’s signature and, of course, a design dedicated to Selenators.
Another [Insert Musician] x Oreo collab?
Yes, another one. Michelle Deignan, vice president of Oreo U.S., told CNN their musician partnerships—Lady Gaga, Post Malone, and now Selena Gomez—are fueled by a drive to engage Gen Z shoppers and have “become even more important as consumers’ purse strings tighten.” In other words, they know the Selenators are not here to mess around—if Selena’s face is on the package, the package will be bought. And let’s not forget, 5% of the world’s human population follows Selena Gomez on Instagram.
When and where can you buy the Selena Gomez x Oreo collab?
Following in the footsteps of Post Malone’s Oreo drop, the new limited-edition cookies will be available for online presale starting June 2. For the more casual Selenators, they’ll be hitting shelves nationwide the following week. To get ahead of the “come to Brazil!!!” comments on Selena’s Insta announcement, Oreo is also dropping these cookies across Brazil, as well as Canada, Australia, and New Zealand.
