Behold: Taco Bell cereal. The king of fourth meal is now horning in on first meal with the new, limited edition Cinnamon Twists Cereal, made in partnership with Uber Eats. Available for a very short time, the Taco Bell Cinnamon Twists Cereal can be purchased through Uber One (for free from January 16-18) or Uber Eats (free with a Taco Bell breakfast order of $2 or more from January 16-22), or through the Taco Bell app on January 23 if you’re one of the first lucky 500 Taco Bell Rewards members. And it’s only for folks in New York City, Chicago, Los Angeles, Miami, and Dallas. But before you get jealous, people who live anywhere outside of those five cities, allow us to tell you if it’s worth the hype. Because we snagged a box. And we tried it—with milk.
- Taco Bell Cinnamon Twists Cereal
However you get your hands on the Taco Bell cereal, you’ll receive a small, 2-oz box that’s slapped with a lenticular (look it up) cover that changes color from green to purple as you look at it from different angles. There’s also a maze on the back, which you cannot complete with a pen or pencil because it’s made out of that same plasticky material as the front of the box. Each box also comes with a color changing spoon, which does, in fact, work. And that’s pretty cool. What else is cool? And what is not cool? Let’s dive in.
Pros: If you like Taco Bell’s cinnamon twists, you will probably like Cinnamon Twists Cereal, because it’s essentially just one-to-two-inch Cinnamon Twist pieces packed into a cereal box. They’re a little bit airier and a little bit lighter on the cinnamon and sugar. But otherwise, they’re a dupe. They’re a tasty snack on their own because they’re so incredibly light and crispy. But do they hold up to milk? THEY DO! It seems like they would just dissolve into milk, but they stay far crispier for far longer than I ever expected. It’s a real feat of science. Once they’re in the milk, they lose some of their sweetness, but, as someone who prefers Corn Chex to Cinnamon Toast Crunch, that’s just fine by me.
Cons: They’re probably not as sweet as some people wish they were. And they’re not as substantial as some folks would want, either. And they come in a small box. And they’re definitely not easy to get. That’s the biggest con.
If you are a Taco Bell enthusiast, I think you should try your best to get a box. And if you’re a Taco Bell exec, I think you should do your best to get boxes of Cinnamon Twist Cereal on the shelves.
New Taco Bell Cereal!