I love a flavored coffee (especially if my staples vanilla or banana are available as options), but there’s one thing I don’t enjoy: Taking a peek at the sugar content for those oh-so-sweet flavored syrups. Now, though, there’s a new option: a line of coffee syrups that pack a flavorful punch and deliver less sugar overall.
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That means you don’t have to choose between the flavors you enjoy and your low-sugar hopes.
Craftiva Syrups Deliver Flavor With Less Sugar
These new reduced-sugar, high-flavor syrups come from Craftiva, a new brand from Cargill that offers both the syrups and reduced-sugar sweetener packets. Craftivia officially debuted on October 28.
The launch is directly tied to changing consumer tastes, with an increasing number of Gen Z and millennial coffee drinkers seeking reduced sugar options (even more so than zero-sugar products) per Cargill’s research.
“We believe reduced sugar is becoming an addressable market of its own,” said Asheesh Choudhary, senior vice president and managing director of consumer brands at Cargill, in a press release. “The Craftiva portfolio is built around the idea that consumers shouldn’t have to choose between great flavor and reducing sugar.”
Currently, Craftiva’s products are designed to fall in the sweet spot — pun intended — between full sugar and zero sugar. They’re reduced-sugar picks made for your everyday drinks, including lattes, cold brews, and even mocktails. And though they may be lighter on the sugar, they still offer an array of delicious flavor choices.
Each coffee syrup is made with cane sugar, stevia sweetener, and sea salt. The sweetener packets, on the other hand, are made with just cane sugar and stevia sweetener, though a single packet features just 5 calories and a sweetness level that’s comparable to 2 teaspoons of sugar.
There’s a Craftiva Pick for Every Taste
If you’re interested in sweetening up your go-to drinks with a reduced-sugar flavored syrup or sweetener packets, Craftiva already has a lineup of various flavors. You can try:
- Vanilla
- Caramel
- Brown Sugar & Cinnamon
- Toasted Marshmallow
Each of these flavored syrups features only 7 grams of sugar. That’s a significant decrease from the typical 20 grams found in your average name-brand full-sugar alternative. You can find them in two sizes: 375 milliliters (12.7 ounces) or 750 milliliters (25.4 ounces).
And they’re already readily available. Craftiva’s new products are currently available on Amazon for effortless shopping. The brand has plans to expand to TikTok Shop and retail stores sometime in November. So, keep your eyes peeled for these flavored syrups to hit your go-to grocery store soon.
Thoughts? Questions? Complete disagreement? Leave a comment!