As you probably know, the best way to keep yourself hydrated is by drinking plenty of water throughout the day. For those who simply do not wish to indulge in what comes free-of-charge from any faucet, there are sports drinks. Gatorade or Powerade, any manner of brightly-hued -ades. But what does one do if one wants to break out of their “-ade” shackles and see what “kids these days” are using to hydrate? Look no further than the obscenely hyped Prime Hydration. Here’s everything you need to know about the stuff before you buy it. (And best of luck finding it, this stuff is popular!)
What is Prime Hydration drink?
Prime Hydration is a sports drink introduced in early 2022. It is promoted by YouTubers and former boxing rivals, Logan Paul and KSI. Known for their boldly colored, eye-catching bottles, and the surrounding social media hype, Prime Hydration comes in eight flavors, such as Ice-Pop, Strawberry Watermelon, and something called “Meta Moon,” which I’m guessing tastes something like Neil Armstrong, with a hint of Buzz Aldrin for a little kick.
Who owns Prime Hydration?
Though it is promoted by KSI and Logan Paul, Prime Hydration is technically owned by Congo Brands, which was founded by Max Clemons and Trey Steiger.
Does Prime Hydration have caffeine?
Prime Hydration contains no caffeine whatsoever. But you’re looking for a little caffeinated jolt, and want to give your money to YouTube stars, you can opt for the Prime Energy variety of Prime drinks, which contain about as much caffeine as two cups of coffee, an amount that has led it to be banned from numerous schools across the world.
Is Prime Hydration an energy drink?
According to the brand website, Prime Hydration is promoted as a “hydrating sports drink” and not an energy drink. Prime Hydration provides some benefits post exercise such as electrolytes and BCAAs, which can help with recovery.
What is in Prime Hydration?
Prime Hydration products are made up of 10 percent coconut water and do contain electrolytes, B vitamins, and amino acids. The manufacturers state that this version of the product has zero added sugar or caffeine and only has around 20 calories per bottle. However, it is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks, to give it a sweetness, which some say is overpowering and not great for consuming while exercising.
If sports drinks are your thing, or if you’re a gullible young child, there’s no better time to see what all the fuss is about. However, be forewarned that chef Gordon Ramsay has rated this stuff “0/10” and claims it “tastes like drinking perfume.” If that doesn’t sound great, maybe opt for water instead, since, you know…we need that to live and all.