You Can Rent A Giant Cheez-It Couch For The Price Of A Box Of Cheez-Its

There are plenty of things I’ve wanted after seeing them in a commercial. A burger that looks three times better than the one I eventually receive. A kitchen I could never afford. Occasionally, a car. Or a vacuum cleaner.

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I can’t say a giant couch shaped like a Cheez-It has ever made the list, but that’s mostly because nobody had offered me one until now.

Cheez-It has taken the massive orange couch from its new college football commercials and turned it into an actual game day experience. One fan and five friends will get to rent the Cheez-It-shaped sectional for a tailgate later this fall, and the stated rental price is appropriately stupid: the cost of a box of Cheez-Its.

You can sit in a Cheez-It while eating Cheez-Its. We’ve peaked.

Yes, It Really Is Shaped Like A Cheez-It

The couch comes from Cheez-It’s new Couch Committee campaign, which features football fans sitting around on a giant orange sectional, eating crackers, and sharing the sort of extremely confident opinions that tend to appear whenever people watch sports together.

Instead of letting the couch disappear into whatever warehouse oversized advertising props go to after filming, Cheez-It is giving one fan the chance to use the real thing.

And this isn’t just an orange couch with a Cheez-It logo slapped onto a cushion. The enormous orange leather sectional is designed to look like the cracker itself, complete with its familiar square shape and giant hole in the middle.

The winner can bring up to five guests to a college football tailgate later this season, where they’ll get the couch, plenty of Cheez-Its, and a dedicated 30-minute meet-and-greet with former college quarterback and current football analyst Chase Daniel. There will also be photo opportunities and autographs, which seems sensible. If you somehow end up sitting on a giant Cheez-It with a former quarterback, you’re going to need evidence.

The Couch Costs The Price Of A Box Of Cheez-Its

Cheez-It says the lucky winner will be able to rent the couch for the price of a box of its crackers. Technically, even that won’t come out of the winner’s pocket: The brand says the rental fee will be compensated, making the experience free in the end.

Sadly, you can’t just stroll into your local furniture rental store with $5 and leave with an enormous cracker.

Fans have to enter online for a chance to win the experience. Entries opened September 21st and will run through October 5th at 11:59PM ET. The promotion is open to eligible U.S. residents ages 18 and older, and no purchase is necessary.

Only one winner gets the couch, so the chances of replacing your regular living room furniture with an enormous Cheez-It remain slim.

Probably for the best. Imagine the crumbs.