We live in the age of 7 Brew. No, really. To say that this café chain has been on a meteoric rise is an understatement: It’s on track to reach over 1,000 units in under a decade, having started life with just over a dozen stands in 2019, and in 2025, it opened hundreds of new locations. It is EVERYWHERE – and this summer, it hasn’t slowed down. It dropped a new drinks lineup. Then, it dropped another new drinks lineup. Now, it’s dropping an app.
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“Yeah, yeah, big deal,” I hear you say. “Everyone has an app these days.” Well, yes, they do. But 7 Brew’s might be worth getting, for the sheer fact that you could win free drinks for not one, but almost two years. We shall discuss.
7 Brew’s Mobile App: Here’s What You Need To Know
Yesterday, in a press release, 7 Brew revealed the details of its new app, which you can download from August 12. One of the standout features of the app is that, for the first time, its secret menu options is laid out for everyone to see and access easily. Personalization of your drinks is at the forefront of its offer here, and much like when ordering in-person, you can tweak your drinks to your chosen spec when you’re tapping them in – and then, they’ll be made fresh upon your arrival at your stand, ensuring that nothing is left sitting on the side.
7 Brew’s app also gives its Rewards Members easier access to their points, and its arrival won’t change how many you get with each order. You can still earn and redeem as you normally would, but now, you can check them a little quicker. You can also now “bank” points and select exclusive merch and branded items. Fun.
And You Mentioned Free Drinks…
I did. Alongside its app launch, 7 Brew is kicking off a “Sip Your Way to 100K Points” program, through which one person will win 100,000 points – which will give you enough for a free drink every week for almost two years. Alternatively, you can choose to spend your points on a 7 Brew-branded mini-fridge stocked with 7 Brew Energy, or, the restaurant says, “eight 7 Original Letterman Jackets.”
…we think we’ll probably take the drinks, but good to know how far things can stretch. This new program kicks off on August 20 and runs through the 26th. It’s not 100% clear how you enter, but we’d imagine it’s through that new app, eh? And you can find that on the App Store and Google Play, from next Wednesday onward.
Thoughts? Questions? Complete disagreement? Leave a comment!