I’ve always found loyalty programs a little funny. You spend money at a restaurant, they give you imaginary currency, and eventually you’ve accumulated enough of it to exchange for a biscuit.
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It’s a strange little economy, but I’m an enthusiastic participant. If someone wants to reward me for buying fried chicken by giving me more fried chicken, who am I to interfere?
KFC has launched its Finger Lickin’ Fan Fest, running from November 11th through November 30th, with double rewards points on qualifying purchases and a much bigger selection of food you can redeem them for. The chain has also expanded its Secret Recipe Vault from around 12 rewards to 24, which is an impressive amount of food to keep in a vault.
I hope it’s well ventilated.
KFC Is Doubling Points And Opening Up The Vault
During the promotion, KFC Rewards members can earn twice the usual points on qualifying purchases through the KFC app or website. You do need to activate the offer before ordering, though, so don’t get distracted by the chicken and forget to press the button.
The expanded Secret Recipe Vault now has 24 rewards across four tiers, starting at 250 points for a biscuit. At 500 points, you can redeem rewards like large sides, pot pies, or chicken tenders, while 750 points unlocks options like sandwich combos and wings. Save up 1,000 points, and you can get a Big Box meal.
I love the name Secret Recipe Vault. It makes redeeming a side of mashed potatoes sound like an elaborate bank heist. Somewhere, I imagine Colonel Sanders standing in front of an enormous steel door, turning a combination lock while a security guard watches nervously.
Inside? A biscuit.
I’d still be thrilled.
There’s Also A Welcome Offer For New Members
KFC Rewards is free to join, and new members can get 50% off their first purchase through the welcome offer.
Between the double points and the expanded rewards menu, November is looking like a good time to be someone who regularly finds themselves thinking about fried chicken.
There are a couple of conditions worth knowing before you order. The double-points promotion only applies to qualifying purchases made through KFC’s app or website, and delivery orders are excluded. Finger Lickin’ Fan Fest ends November 30th, so there’s a limited window to take advantage of the promotion.
As for me, I’m still thinking about the Secret Recipe Vault. I understand keeping the Colonel’s famous blend of herbs and spices under lock and key, but putting biscuits in there too seems a little excessive. Although I’ve never actually had a KFC biscuit, so perhaps I’m speaking out of turn. Maybe they’re extraordinary. Maybe I’ve spent my entire life missing out on something wonderful.
I suppose there’s only one way to find out.
Thoughts? Questions? Complete disagreement? Leave a comment!