Pop-Tarts make me ask lots of questions. Are these a breakfast or a dessert? Should they be eaten toasted or untoasted? And most importantly, what is the crust part of the Pop-Tart called? The crust? The skin? The shell? While this taste test brought me no answers to these questions, it did help me determine the best Pop-Tart flavors.
Greg Johnson, master of all things social media at Mythical, stepped in to eat an unreasonable amount of Pop-Tarts with us and make this list. While there are so many truly incredible flavors, we were able to narrow it down to the seven we think you should be putting in your toaster.
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- Frosted S’mores
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S’mores Pop-Tarts take the top spot on this list because, in addition to being delicious, they are the most like the edible item they claim to emulate. Served warm, they transform into a literal, actual toasted s’more. The marshmallow is gooey. The chocolate is melty. The pastry takes on a roasted aroma. Don’t get me wrong, they’re great untoasted, too. At room temp, they have a pleasantly solidified chocolate-and-marshmallow filling like a candy bar. Plus, out of all the Pop-Tarts we tried, they have the most even and respectable frosting distribution (something extremely important to me).
Credit: Ryan Martin / Target
- Frosted Strawberry
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I’m the type of person who would never choose a fruit-flavored dessert over a chocolate dessert. Ever. It’s important to know that about me because now you’ll understand how huge it is when I say this: I liked these more than most of the chocolate Pop-Tarts. The strawberry flavor is realistic, the top has great frosting coverage, and they are just sweet enough. Toasted, they feel almost like a pastry from a bakery. Danny Palumbo, my fellow Sporked writer, insisted that these are “a good breakfast” that people should be eating like breakfast sandwiches or stacks of pancakes, without feeling guilty for eating something that’s considered junk food first thing in the morning.
Credit: Ryan Martin / Target
- Frosted Brown Sugar Cinnamon
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The frosted Brown Sugar Cinnamon flavor is synonymous with Pop-Tarts. When I told friends we did this taste test, almost every single person’s response was the same. “Brown Sugar Cinnamon was the best, right?” No! They’re not. But they are very, very good. They’re pure sugar to the dome in a way that you can’t not like. These might not be the best ones for breakfast because they’re so sugary, but I’d grab one for a snack or late-night treat instead.
Credit: Ryan Martin / Target
- Frosted Chocolate Chip Cookie Dough
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Frosted Chocolate Chip Cookie Dough Pop-Tarts seem like they are stuffed with actual cookie dough. Try them untoasted and it’s like you’re eating raw cookie dough; throw them in the toaster, and it’s like you’re eating a warm, soft cookie. They’re great both ways. This is probably as close as you can get to eating dessert for breakfast, which rules. Because of that, I imagine that they would be super popular with kids (and kids at heart). Also, these were Greg’s favorite! After one bite, his eyes got wide and he announced that “this is the one.”
Credit: Ryan Martin / Walmart
- Frosted Wild Berry
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I desperately wanted my mom to buy these for me when I was a child because they did a Wild Berry Pop-Tart x Wild Thornberrys collab that was right up my alley. Turns out, the secret to these being good wasn’t just in the packaging. They’re tasty! They have the perfect level of sweetness. Plus the blue-and-purple frostings on top are so cute. My only complaint is that I wish these had a tad more filling.
Credit: Ryan Martin / Target
- Frosted Blueberry
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Once again, fruit is not typically for me, but I love these Frosted Blueberry Pop-Tarts! They are so fragrant and fruity and even a little bit tangy. The icing distribution is wonderful. When warmed, they are reminiscent of a real pastry you’d get at a bakery. They’re so good that the only note I wrote down for these during our tasting was, “Incredible when hot!” These were also the most flavorful variety when untoasted.
Credit: Ryan Martin / Target
- Pretzel Cinnamon Sugar
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Let me be clear: ONLY eat this one toasted. Untoasted it’s like fine, whatever. Toasted? This smells like, as Greg puts it, “walking towards Auntie Anne’s” in the mall. It tastes like warm, soft pretzel and salty crunchy pretzel. Danny pointed out that the crust gives off “pie vibes” because it’s a little flaky at the edges. It might have the best texture of any Pop-Tart on the market. If you’re ready to open your heart to a new type of Pop-Tart, try these!
Credit: Ryan Martin / Walmart
Best of the Best
Best Fruit
Best Iconic
Best Chocolate
Best Fun
Best Fruit Runner-Up
Best Creative
Rhett & Link’s Pick
Wild Berry Pop-Tart
Rhett & Link agreed with me that the Wild Berry Pop-Tarts are absolutely out-of-this-world tasty. They ranked them the #1 Pop-Tart flavor in their 2020 Pop-Tart taste test, beating out our #1 pick: S’mores.
It’s too bad the grape Pop Tarts were only around for a limited time. I always check to see if they have returned. They were amazing.
Weirdly enough I love the unfrosted strawberry and blueberry flavors. But frosted is also amazing too, especially when craving some extra sweetness!
Wild Berry and S’mores is a toss up for me. I woulda left Brown Sugar off the list entirely.
strawberry I agree with but brown sugar? really?
Disappointed that cherry is not on this list anywhere. They are always my go-to. The sweetness of the filling with the crunch of the sprinkles on top is so good.
Love this! My personal favorites are the cinnamon bun ones! Sooooo good. 💙
Wild Berry pop tarts all the way, for the taste and nostalgic feel
I must be the only person alive who thinks the brown sugar cinnamon pop tarts are disgusting. Blueberry and Strawberry forever!
I never liked the brown sugar cinnamon flavor. I had a great aunt who would always buy me and brother those pop tarts. We never told her that we didn’t like them because it would be rude.
I love the maple, snickerdoodle banana bread
Look. I’m not necessarily proud to say this. But I’m a huge chocolate fudge fan. I know what’re you’re thinking, “this guy must hate his teeth to eat that in the morning.” And I do. I do hate my teeth. And I will pick chocolate fudge pop tarts over my dental health. Would s’mores pop tarts do that to a person? I think not.
Frosted Brown Sugar Cinnamon are overrated. I wouldn’t even have them in the top 7. I also think Frosted Cherry is way better than even the Frosted Strawberry… kinda surprised it didn’t even make the list.
Hot Fudge Sunday PopTart for sure! I eat them at room temp, from the freezer, and from the toaster. Hands down my favorite PopTart would give 10/10 Sporks
YES! Smores and Cinnamon were my go-tos as a child. Smores supremacy!
When the wildberry and cookie dough ones came out, I had those plenty, too.
Unfrosted Blueberry Pop-tarts by far are the best! This is not a joke.
I think Brown Sugar Cinnnamon should have beaten out Smores. Because Brown Sugar Cinnamon Pop Tarts are just that, They are Pop Tarts. Smores pop tarts are trying to be something else. Plus, the BSC pop tarts just taste better!
I agree!!
Boston Cream Pop Tart- If I were to Spork this flavor I’d definitely give this 5 sporks. The filling was ok but not my favorite. The outer frosting is like most chocolate frostings. P.s. I’m still waiting for Strawberry Cheesecake flavor pop tarts Kelloggs.