Cheesecake Factory Is Giving Away Free Cheesecake on April Fools Day 

You know what Cheesecake Factory kinda isn’t known for anymore? It’s cheesecake. Yes, yes, we know: It’s the name of the restaurant, it has dozens of flavors, and it still makes a big deal about its flagship dessert. But if we’re being honest, Cheesecake Factory is now a little more synonymous with wildly big portion sizes and the baffling length of its menu (to which it keeps adding even more items) than its sweet treats. Cheesecake has almost, almost, become an afterthought (unlike its bread, which remains one of the best out there, especially since you can buy it at Walmart).

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Well, it’s time to course-correct. Come April 1, Cheesecake Factory is bringing cheesecake back into the spotlight, with a giveaway designed to promote its new Cheesecake Rewards app. Despite the date, this isn’t a prank. Trust us. Here’s what we know.

Cheesecake for Everyone!

Cheesecake Factory’s giveaway is a clear trade-off: To avail of it, you’ll need to download the app and log in. Then, on April 1 (and in the days after it), you’ll be able to redeem a complimentary slice of cheesecake. Yes, you have to sign up and give over your details, but the world has given us unsubscribe buttons for a reason, and we praise them every day. 

As seen over on Reddit, where someone posted a screenshot of the app in action, you actually have until April 30 to log in and grab the free cheesecake reward, and you can pick up your slice until May 7. It doesn’t say whether you have a choice of flavors, but look – free cake is free cake, and we’ll take it where we can get it. 

You Know What, We Really Wanted Another App on Our Phones…

Cheesecake Factory’s cheesecake giveaway is a big, splashy way to draw people’s attention to the fact that they too are living in the modern world. Its new app does everything its Cheesecake Rewards previously did, but in an arguably more convenient way. You can use it to make reservations, grab things for pickup, and check out the menu. If you’re signed up to Cheesecake Rewards, you also get another free slice of cheesecake on your birthday. As with every other app on the planet, you can grab it in the App Store and Google Play. 

Between its app and its big ol’ expansion to its menu, it’s looking like it’s going to be a busy few months for Cheesecake Factory. No better time to remind yourself of what its cheesecake actually tastes like, though.