If you like to drink hot chocolate for the experience, but don’t actually like chocolate, then you’re in luck, friendo. Back in May, Swiss Miss and Cinnamon Toast Crunch announced that Swiss Miss Cinnamon Toast Crunch Cinnamilk would come out this summer, and guess what, dudes, it is finally here!
It seems like a bit of a strange choice to release a hot drink in the middle of the summer, but hey, I guess rolling things out takes time (especially with all the supply chain issues right now). So maybe this was just a strategic move by General Mills to make sure the drink is on shelves by fall. And oh, what a fall drink this will be! Just imagine raking leaves into piles, jumping into these piles, raking the leaves again (because jumping in them was a bit counterproductive), and then going inside to warm up with a hot mug of liquid Cinnamon Toast Crunch. Sounds idyllic as hell to me.
This isn’t the first time the folks at Cinnamon Toast Crunch have tried their hand at non-cereal items. Heck, they’ve made everything from candles to Krispy Kremes to creamy spread to coffee creamer to crocs (basically, anything that starts with a “k” sound). So we have every reason to believe this new product will be as iconic as it is tasty.
But what is it exactly? Well, it’s pretty much as close as you can get to the milk left in the bottom of a bowl of Cinnamon Toast Crunch—except hot, and with marshmallows (included in the package). General Mills said they’re “delighted to partner with Swiss Miss to create a delicious new beverage that gives [their] fans a unique way to experience the unmistakable Cinnadust flavored milk during new parts of their day.”
Ahhhh so I see what this is. General Mills wants to make Cinnamon Toast Crunch not only a morning must-have, but also a nighttime necessity. And, honestly, I’m all for it. Like all Swiss Miss products, making this hot Cinnamilk is as easy as combining “hot water with the creamy drink mix, and then [stirring] in a second envelope full of Cinnadust and marshmallows.” This involves two powder envelopes instead of the customary single envelope that’s used in regular Swiss Miss, but, still, it’s just putting stuff in hot liquid and mixing it together. Easy peasy cinna-measy.
Thoughts? Questions? Complete disagreement? Leave a comment!