Everyone’s Favorite Viral Cake Is Now At Costco

2026 has delivered a bumper crop of viral foods, with some of them (pickle flavors, Dubai chocolate, and swicy everything, to name but a few) pushing into this year from the last one, and others popping up as fresh, trending competitors. The humble dot cake is one of the latter. As a concept, dot cakes have been around for a while now, but in the first half of 2026, they exploded in popularity on TikTok, with home bakers jumping on the train – and then retailers and food brands getting involved. 

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The latest to debut a dot cake is none other than Costco, but the supermarket’s not doing its own thing here. Instead, it’s paying respect to the originator of the modern dot cake by promoting and stocking its bakes. Let’s dig in. 

Dotcups

Last week, Costco watchers began spotting a new six-pack of dotcups on its shelves, made by The Dot Cakes. Officially founded in 2019, Westbury-born The Dot Cakes is the creator of the original dot cake; the bakery’s signature product was born when owner Alex Posner made a nonpareil-covered cake for a friend for their college commitment, and the rest is history. Perhaps it’s wise for Costco to stock their cakes instead of trying to make a Kirkland Signature version – The Dot Cakes clearly knows what it’s doing better than most (although it should be said that Publix’s own version of these cakes was pretty decent, so it’s not like supermarkets can’t get them right if they put their minds to it).

Anyway – let’s talk about The Dot Cakes’ dotcups. Each six-pack contains three chocolate and three vanilla cakes, both adorned with colorful nonpareils. Each cake weighs in at 4.5 ounces, and they make a generous personal portion (or you can split it, if you’re feeling generous). They retail at around $14.89 at Costco, but prices may vary from location to location. 

The Verdict

So far, Costco customers are jazzed about these jazzy cakes. Followers of both @markie_devo and @costcohotfinds, who posted about The Dot Cakes’ dotcups on Instagram, said how excited they were to try them, despite acknowledging their relative simplicity (yes, they’re just cake and sprinkles, but they’re pretty). One person also praised how moist these cakes are, with the frosting having a particularly nostalgic flavor and quality. And to be honest, if you’re going to partake in an ongoing trend, then you may as well try a food made by the people who actually started it, right? Get ’em now!