As someone who’s really only associated with cereals that were unapologetically dessert, I was excited to see the new Crumbl cookie cereal appear on shelves. I couldn’t help but assume it would be a slightly bougier Cookie Crisp. Plus, with Crumbl’s classy, understated pink box, I didn’t have to navigate the nightmare fuel of an anthropomorphic mascot. Instead, my eye was drawn to a simple yet appetizing picture of a bowl of cereal. Did the Crumble Cereal live up to the box? Read on for the full review.
- Kellogg’s Crumbl Cereal
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TL;DR: This cereal definitely feels more like a dessert than a “balanced breakfast,” but if I just had a scrambled egg on the side I would have no problem justifying starting my day like this for many mornings to come.
Pros: Crumbl cookie cereal is delicious. Positively scrumptious. I opened the bag within the box and was immediately greeted by an aroma that reminded me of a caramel mocha latte. It was so delectable that I forgot to be surprised that it didn’t smell like chocolate chip cookies. To start, I had a few pieces dry. Each was crispy, airy, light, and full of flavor. It is a very sweet cereal, but there are caramel notes that add depth and a tactful bit of acridity that did wonders to keep things from getting too cloying. What was perhaps my favorite part is that every once in a while, I got a pop of unexpected saltiness.
Cons: If you don’t know what you’re getting into, Crumbl Cereal can be a bit overwhelmingly sugary. It also might be a little disappointing if you’re looking specifically for the flavor of a chocolate chip cookie. While it is tasty, I probably wouldn’t be able to identify that as the intended flavor. I was a little surprised to see that when trying these with milk (I used unsweetened vanilla almond milk as a personal preference), the flavor toned down quickly. And it didn’t make the cereal milk as delicious as I expected. The crispy, airy texture that made it such a joy to eat dry was also the downfall when poured on the milk, as it soaked up the liquid pretty quickly and became soggy and spongy after just a minute or two. I still ate the whole bowl.
Credit: Liv Averett / Target
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I’m surprised by how positive this review is as someone trying the cereal in 2025. As mentioned, it doesn’t taste anything like chocolate chip cookie. There’s not even a mention of anything related to chocolate or cocoa in the ingredients; even Cookie Crisp has cocoa as an ingredient. The only smells and flavors I can identify from it are a really artificial vanilla, butterscotch, and coffee, which makes me feel like I’m eating crunchy coffee creamer. I definitely respect that tastes can differ, but it’s worth mentioning that the cereal has a 2/5 rating out of 144 reviews on Target’s website.
It’s not that chocolate chip flavor I taste a caramel and sweet taste that I was not looking forward too because I wanted the chocolate chip flavor as stated on the box disappointing to see but the cereals wasn’t that bad.
This is one of the few times that I have strongly disagreed with a review here on Sporked; however, I would have considered this product well below average, even without the expectations of having the Crumbl name associated with it. First, I think starting with chocolate chip instead of sugar cookie was very surprising, especially with other chocolate chip cookie cereals having already been around for decades; while to me, sugar cookie is the gateway for being sucked in to the world of Crumbl.