Doritos is making something really cool right now, but it’s got nothing to do with Cool Ranch. This week marks the return of SOLID BLACK, an initiative that Doritos started last year to elevate the voices of Black Changemakers. What do they mean by “Changemakers”? People “who use innovation and boldness to drive culture and give back to their communities,” according to the website.
This year they are partnering with SNL‘s Ego Nwodim and have chosen four new Changemakers who you can read all about here. Doritos has pledged to invest more than $5 million this year in this campaign “to amplify stories of Black joy, strength, and resilience,” and will give to the nonprofits that the Changemakers choose.
And that’s not all! This year, as part of the program, Doritos has partnered with Mz. Icar, “an anonymous art collective comprised primarily of Black women,” to create a (very cool looking) limited-edition Doritos flavor in all-black packaging. And with this new packaging comes the return of Doritos Blazin’ Buffalo & Ranch chips, a flavor that hasn’t been seen on shelves since 2017.
Why this specific flavor? Well, it was handpicked by a 2021 SOLID BLACK Changemaker, chef Eric Williams of Nacho Bangers, a restaurant in Baltimore, Maryland. If you want to try this flavor and see the beautiful art on the bag, head over to Snacks.com where a limited number (2,000 to be exact) are available for purchase (while supplies last). Or, if you happen to be near Baltimore, Chef Williams has apparently cooked up a special recipe using these exact chips at his restaurant (if the dish involves Blazin’ Buffalo & Ranch Doritos, and the restaurant is called Nacho Bangers, I don’t see how it could be bad).
To be honest, I haven’t had a Dorito in ages. I always feel like I need a reason to get them, since I know if I buy them just for me, they’ll be gone before I even make it back to my apartment. But this new flavor and cause, plus the vibe and the package art, might just be the reasons I need. All signs point to me buying a bag of Doritos in the near future.