It could actually pay off to wear your love of Drumstick ice cream cones on your sleeve—your tattoo sleeve, that is. Honestly, I feel like a Drumstick tattoo would pay for itself in conversation starters alone. But now your tattoo could also win you a year’s worth of ice cream.
You may have some questions, so here’s the scoop: National Ice Cream Day and National Tattoo day both fall on the same day, June 17, and Drumstick (the ice cream company, not the cooked chicken leg) is celebrating this year like no company has ever before. From now until July 31, if you get a Drumstick ice cream tattoo, follow Drumstick on Instagram or Twitter, and post a photo of your tattoo with the tag @Drumstick and the hashtag #DrumstickInk, you are entered for a chance to win a year’s worth of free sundae cones.
Now, this presents an obvious conundrum. A tattoo of an ice cream cone will presumably be with you longer than your Brita filter (I will change it…eventually), longer than a year’s supply of ice cream, and, heck, even longer than Taylor Swift’s scarf has been sitting in that guy’s drawer. So why sacrifice a perfectly good plot of untattooed skin for a one in a bajillion chance at some ice cream? Well, I have some good news, because according to the official contest rules, it doesn’t have to be a permanent tattoo. “The tattoo can be real, temporary, Mini Drum, Lil Drum, drawn on with a sharpie,” said the company, “However you decide to express your love for Drumstick.”
Phew! I guess that saves me having a fun little conversation with my parents about “responsibility” and “professionalism” and “Jessica, why do you have a giant ice cream cone permanently tattooed on your forearm?!” Crisis averted, temporary tattoo it is.