I don’t have kids (whoops!), but that hasn’t prevented me from being aware of the existence of the Elf on the Shelf, a sprawling network of small beings who conspire to make parents’ lives annoying during the holidays. Now the elf wants to occupy your grocery cart too, mom.
In October, the Elf on the Shelf North Pole Snow Creme Cereal hit Walmart stores with a bold promise on its box: It supposedly cools your mouth as you eat via a “slow-release flavor ingredient,” according to a press release. The aim is to capture the sensation of eating a snowball that happens to be made out of vanilla ice cream. It joins a line of Elf of the Shelf products including Hot Cocoa Cereal, Sugar Cookie Cereal, Pop-Tarts Bites, Nutri-Grain Bites, and something simply called Jumbo Snax. But we were mostly curious about this mouth-cooling cereal. So, we snagged a box to find out if it’s magic in a box or just another of the elf’s tricks.
