Here’s How to Get Free M&M’s on May 1st

Cerulean M&M’s? For spring? Groundbreaking. 

Videos by Sporked

To celebrate the release of The Devil Wears Prada 2, M&M’s will be putting out bags of “All Cerulean M&M’s” on May 1, the same day as the sequel’s theatrical release… for FREE.

I’m not one to sneer at free candy, but what, exactly, is the gag here?

If you haven’t watched The Devil Wears Prada in a while, here’s the refresher: 

Andy (played by Anne Hathaway) is sitting in a runway meeting, clearly bored, while editors debate between two nearly identical blue belts. She lets out a small laugh, like the whole thing is trivial. Oof, Andy. Her boss, Miranda Priestly (Meryl Streep), immediately clocks it and thus begins her iconic monologue that ultimately means: You’re not above the fashion industry, you idiot. 

I think it’s interesting that we’re basing this M&M’s color on a scene from 20 years ago. I actually kinda wish brands would do that more, instead of constantly trying to hop on trends. It’s also my understanding that these “All Cerulean M&M’s” will look a little fashionable. Because they aren’t just blue. They’re shiny, classy, cerulean blue. 

I’m just hoping for some kind of callback in the second film. 

“A cerulean wedding dress? For a wedding by the ocean? Novel.” —Miranda Priestly, probably. 

Got it. Okay, so these new M&M’s are totally free? Are there any strings? 

Nope, no strings as far as I can tell. On May 1, you can visit the M&M’s website as early as 11 a.m. ET to see if you can snag a pack of free M&M’s for an online order. They’re available while supplies last, so mark your calendar! Okay, toodles!!