Is Brach’s Funfetti Candy Corn an Improvement on a Controversial Classic?

Candy corn has to be the most divisive seasonal candy. Some people really love it (like my colleague Naajia Shukri); a lot of people really hate it. I guess I land somewhere in the middle: I like the texture and, you know, candy is candy, but candy corn isn’t going to be the first thing I grab out of the Halloween candy bowl. (That honor is reserved for Fun Size 100 Grand bars, always and forever.)

But there’s always room for improvement, right? Like, say, a mashup between Funfetti cake, which everyone loves, and a classic Halloween candy? We picked up a bag of Brach’s new Funfetti Candy Corn and put those little ersatz kernels to the test.

funfetti candy corn

New Product!

Brach’s Funfetti Candy Corn

Regular old candy corn has a flavor that’s sort of marshmallowy, kind of vanilla-y, and a little caramelly—a melange of different versions of straight-up “sugary,” if you will. My problem with Brach’s Funfetti candy corn is that it doesn’t bring enough of that vanilla-cake-batter flavor to differentiate it from traditional candy corn, which already smacks of vanilla and sugar. Blindfolded, I’m not certain I could tell the two apart.

Also, I think they could have played up the Funfetti aspect by actually adding little sprinkles to the kernels, rather than just covering them in plasticky-looking multicolored flecks—kind of a missed opportunity for a little extra texture to help them stand apart. Funfetti Corn is sort of cute, but probably doesn’t need to exist.

Credit: Sarah Demonteverde / Target




About the Author

Gwynedd Stuart

Gwynedd Stuart, Sporked’s managing editor, is an L.A.-based writer and editor who spends way, way too much time at the grocery store. She’s never met an Old El Paso taco or mozzarella stick she didn’t like.

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