Candy corn has to be the most divisive seasonal candy. Some people really love it (like my colleague Naajia Shukri); a lot of people really hate it. I guess I land somewhere in the middle: I like the texture and, you know, candy is candy, but candy corn isn’t going to be the first thing I grab out of the Halloween candy bowl. (That honor is reserved for Fun Size 100 Grand bars, always and forever.)
But there’s always room for improvement, right? Like, say, a mashup between Funfetti cake, which everyone loves, and a classic Halloween candy? We picked up a bag of Brach’s new Funfetti Candy Corn and put those little ersatz kernels to the test.
- Brach’s Funfetti Candy Corn
Regular old candy corn has a flavor that’s sort of marshmallowy, kind of vanilla-y, and a little caramelly—a melange of different versions of straight-up “sugary,” if you will. My problem with Brach’s Funfetti candy corn is that it doesn’t bring enough of that vanilla-cake-batter flavor to differentiate it from traditional candy corn, which already smacks of vanilla and sugar. Blindfolded, I’m not certain I could tell the two apart.
Also, I think they could have played up the Funfetti aspect by actually adding little sprinkles to the kernels, rather than just covering them in plasticky-looking multicolored flecks—kind of a missed opportunity for a little extra texture to help them stand apart. Funfetti Corn is sort of cute, but probably doesn’t need to exist.
Credit: Sarah Demonteverde / Target