Gatorade Is Releasing a $70 Glass Bottle

It’s an excellent year for extremely limited-edition glass bottle nostalgia. First, Snapple launches five glass-bottled variants of five popular flavors exclusively at bodegas and select retailers in New York City. Now, Gatorade is offering Lemon-Lime Thirst Quencher in their original glass format…for $70 a bottle. Let’s get into the details of exactly where and how you’ll be able to get your glass bottle Gatorade fix. 

How can I get my hands on a glass bottle Gatorade?

Gatorade is selling a limited batch of “Stranger Things 1987 Hawkins Capsule” boxes, each containing a single glass bottle of Gatorade Lemon-Lime Thirst Quencher with a Stranger Things-branded label. In addition to the Gatorade, you’ll also get a Gatorade/Stranger Things-branded t-shirt and sideline towel—all in a themed box that reminds me of the fancy box my Citrus Cooler samples arrived in. (Speaking of, why did they pick Lemon-Lime over the Citrus Cooler that Gatorade brought back just for Stranger Things 5? Citrus Cooler and glass bottles are both quintessentially in the past for Gatorade, while Lemon-Lime has been here the whole time.)

If you want to get your hands on this, you’ll need to be quick. Per the brand, this capsule launches on December 4th at 10 a.m. EST. The hefty price point should keep this from selling out immediately, but I’d be surprised if stock lasted throughout the weekend. Nostalgia sells very well.

Is Stranger Things just bringing back every 1980s product they can?

It sure seems like it. Between all the retro product packaging and the return of Citrus Cooler, Stranger Things is keeping the grocery store interesting. I still can’t believe we got a New Coke revival thanks to this goofy Netflix show. Now, if we can just get a mainstream retail release of Back to the Future’s Pepsi Perfect, I’ll be able to fully leave the ’80s behind for the inevitable ’90s nostalgia attack to follow.