So, how about all these Wicked collaborations? Wicked’s marketing budget was truly defying gravity, soaring above the GDP of some small countries (literally, the $350 million they spent comes in just between Palau and Micronesia). Per CNN, over forty products were launched this year with the Wicked logo slapped onto them. Hair dryers, candles, suitcases, and more—but today’s subject might be the strangest of them all. Walmart’s Great Value brand launched Wicked-branded Mystery Color Macaroni & Cheese. Yes, these Easy Mac-style microwavable cups of pasta will turn out pink or green when you mix in the cheese powder! Does this sound like a good idea? No! Did I try it for you people? Yes! Let’s hope I can still dance through life after this review.
Our Thoughts on the Color-Changing Wicked Mac and Cheese from Walmart
By Griffin Parker |
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About the Author
Griffin Parker
Griffin Parker is a writer, award-winning charity auctioneer, and "influencer in the beverage space" according to a few PR agencies. Please do not ask him about the cotton candy business he started right out of high school. When he's not contributing to Sporked or running the @SodaSeekers news pages, you can find Griffin espousing the virtues of Dayton-style pizza, Cincinnati-style chili, and Dolly Parton's Fabulously Fudgy Brownie Mix.
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