Are you a dried meat eater who eats dried meats? Are you a guy named Floyd Sturkie who enjoys beef jerky? Are you writing an article late at night and all of the creativity in you is going towards fun li’l rhymes instead of intellectual commentary on consumer packaged goods? Well, if so, you should get some sleep, Meryl Streep. Or keep reading because there is big news in the jerky world, friendos. Jack Link’s has teamed up with Frito-Lay to give us Doritos Spicy Sweet Chili flavored beef jerky, as well as Flamin’ Hot flavored Original Beef Jerky in both jerky and meat stick form, and I am genuinely excited to try all of these products. The best chip flavors paired with (imo) the best savory snack? Sign me up.
Flamin’ Hot Jerky?! How has no one done this yet? Also, where can I get it?
Turns out this isn’t the first time Flamin’ Hot Jerky has happened, it is just the first time it has happened with the Jack Link’s name front and center. Turns out that back in 2009 Frito-Lay and Jack Link’s teamed up to create Matador by Jack Link’s Brand, a brand aimed at young active adults, and ever since 2010 a Flamin’ Hot Matador meat stick has existed. However, this year is the first time we get the Jack Link’s name and the Frito-Lay flavors hanging out together front of package and honestly, I think it’s a good look for them both. And while this may not be the first Flamin’ Hot jerky we have seen on the market, this is the first Doritos-flavored jerky out there, which, I mean, thank goodness for CPG innovation—they really did us a solid with this one. Spicy Sweet Chili Doritos Jerky is a genius move and whoever came up with it deserves a Nobel Peace Prize (or at least a Nobel Meats Prize, if that’s a thing). You can apparently get all of these new dried meat items online and at retailers nationwide.
And this is just the beginning for Frito-Lay. Last year they launched two Doritos flavored dips, and they have also teased a cracker product with one of their major chip brands that will potentially hit stores later this year. There are also supposedly Cheetos-flavored pretzels in the works given the success of the Cheetos popcorn (which we liked here at Sporked!). Essentially, we are about to get an onslaught of Frito-Lay chip-flavored non-chip snacks, and I, for one, can’t wait.