King’s Hawaiian Just Launched The New Cinnamon Bites (And Fans Are Loving Them)

King’s Hawaiian struck gold when it introduced Soft Pretzel Bites, as the bite-sized treats quickly became a hit with shoppers looking for something easy to enjoy at home, on the go, or as a party snack. Now, the brand is keeping the momentum going with the launch of Soft Swirl Cinnamon Bites, the second permanent Bites flavor in its menu.

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Soft, Fluffy, But Not So Sweet

The new Soft Swirl Cinnamon Bites is made with fluffy dough with swirls of cinnamon baked into every bite. According to King’s Hawaiian, they’re “perfectly balanced,” meaning they have plenty of cinnamon flavour without being overly sweet. That makes them an easy choice for breakfast, dessert, or a quick snack during the day.

The Soft Swirl Cinnamon Bites don’t need icing or prep―they are ready whenever you need them. You can eat them straight from the container or warm them up for a softer, fresher taste.

Fans Are Already Hooked

If the comments on social media are anything to go by, King’s Hawaiian may already have another hit on its hands.

The company’s Instagram announcement quickly filled with excited reactions from fans eager to track down the new treats, with comments ranging from “can’t wait to try this” to calling the bites “life-changing.” One particularly excited fan even joked that they are going to “need all of them.”

More Than Just A Breakfast Treat

Breakfast may be the obvious choice, but these little bites can do a lot more than sweetening up your morning. King’s Hawaiian suggests enjoying them warm on their own or pairing them with cream cheese icing for an extra indulgent snack.

The company has also shared recipes that turn the bites into dishes like a Mini Cinnamon Bites French Toast Casserole, which is a great brunch idea. And if you have some chicken with 30 minutes to spare, you can whip up what King’s Hawaiian calls Cinnamon Bites & Chicken Delights.

They’re Rolling Into Stores Across The U.S.

There’s good news for anyone ready to try them. King’s Hawaiian says Soft Swirl Cinnamon Bites are now rolling into stores nationwide, so shoppers should start spotting them in the bakery section at participating retailers.

The company has also added the new product to its website, where shoppers can use the store locator to see if a nearby shop is carrying them.

Another Winner For King’s Hawaiian?

Soft Pretzel Bites showed that King’s Hawaiian had a winning recipe for snack-sized comfort food. Now, Soft Swirl Cinnamon Bites are stepping up with a sweet cinnamon rolls that feel like they’re made for breakfast, snack time, and everything in between.

If shoppers keep showing them the same love that’s already popping up on social media, the original Bites may soon have some serious competition.